Social Media – Page 5 – the Legal Marketing Studio podcast

Discussing Video Strategies for Law Firms with Robert Weiss of MultiVision Digital

September 18, 2016

Robert Weiss of MultiVision Digital discusses the ways in which video can support or even drive a firm’s marketing. Our conversation in this episode covers the strategy, distribution and content aspects of creating and using video well. Robert suggests ways that firms can maximize the impact of their videos and do so within a budget. The key takeaways are that now is the time to start using video and that firms should be developing a video strategy and broadcasting content regularly.

Recorded September 6, 2016 @ the MultiVision Digital studio.

Links to the resources discussed in this episode:

What Makes Up the Cost of a Video

The Video First Strategy

How to Leverage a Budget

Valeria Paik of TAG Online Talks About Web Hosting Considerations for Law Firms

September 5, 2016

Valeria Paik, the VP of Business Development at TAG Online, joins me on this episode of the Legal Marketing Studio to go over the ins and outs of website hosting for law firms. We discuss the importance of reliable, fast and secure web hosting in this age of interconnectedness where one’s website is the hub for social media feeds, rich content channels and back office systems. She gives a range of questions that law firms should be asking of their web host or of their design, marketing or branding agencies who are hiring the hosts.

Recorded August 24, 2016 @ the Picture More Business studio.

Links to the resources discussed in this episode:

• TAG Online
• WhoIs (via ICANN)
• Website Speed Test (via Google)
• Security Score Card

Janet Falk Discusses Using PR as a Proactive Strategic Legal Tool

July 25, 2016

PR professional Janet Falk, principal of Falk Communications and Research, discusses how law firms can use PR proactively to instigate key influencers to undertake actions that lead to positive outcomes for their clients. We discuss the multiplicity of “publics” that public relations can reach, the increasingly fragmented nature of these “publics” in the digital age, and examples of PR being used to reach particular groups in order to advance clients’ interests.

Recorded May 6, 2016 @ Michiko Studios.

Marc Halpert of Connect2Collaborate Discusses LinkedIn for Attorneys

May 16, 2016

Marc Halpert of Connect2Collaborate discusses how lawyers can get the most out of LinkedIn and how firms can support their attorneys’ use of the social media site. And, he walks the walk: you can see his LinkedIn profile here.

Recorded April 27, 2016 @ the Picture More Business studio.