Adapting to the New LinkedIn Interface with Bruce Segall

In early 2017 LinkedIn began rolling out its new interface. The changes were met with a mix of delight, acceptance and gnashing of teeth. Regardless of how one feels about the changes, in what ways is it necessary to adapt one’s business development strategy on the platform? What will continue to work? What will get a lower response? And what new opportunities are there? Bruce Segall of Marketing Sense joins me on this episode to explore what the changes to LinkedIn’s interface portend for users and suggest about the direction the platform will move in the future.

Recorded March 21, 2017 @ the Shetler Studios in New York City.

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Digital Tools and Human Relationships; a conversation with Todd Rengel

Digital marketing tools are increasingly sophisticated and ever expanding in capability, yet at the end of the day the goal of business development is to build and strengthen human relationships in the real world. In this fourth and final episode of the Legal Marketing Studio’s monthly mini-series on web design for law firms, Todd Rengel of Animus Rex takes us through the expanding potential of digital tools (specifically websites) over the past two decades while reminding us of the need to remain grounded in the underlying strategic goal of all business development business: cultivating human relationships. What do your customers want to see? How do they want to see it? And how can you make it easy for them?

Recorded February 17, 2017 @ the offices of Animus Rex in New York City.

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Writing Well and Writing Effectively for Legal Marketing; a discussion with Edie Reinhardt

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At the heart of nearly all marketing materials are words. How well those words are written will determine how effectively they reach the intended audience. Edie Reinhardt and I sat down to discuss writing well, writing with purpose and writing to strategic effect. With a background in both the law and publishing, Edie has a unique perspective on how to tailor one’s writing for a particular audience in a consistent, personal voice and maintain that writing over the long time span required of content marketing. Whether you’re writing for a legal audience composed of other lawyers or seeking to reach potential clients who are not legal experts, you’ll find plenty of insight in this conversation.

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Recorded September 23, 2016 @ Michiko Studios.

Additional Links:

Edie’s company, RDT Content Marketing helps professional services firms use content strategically to distinguish their brand and build their business.

Good Photography Boosts Legal Marketing; a discussion with David Lubarsky

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Photography is a powerful medium that fuels the web. I believe that there is so much potential for law firms to better use photography in amplifying their marketing messages that I invited one of my competitors, David Lubarsky, onto the podcast to discuss how firms can help us to conceive and create powerful images that integrate into their marketing materials and drive their business objectives. My conversation with David covers conceptualization, pre-production, post-production and, inevitably, our personal projects.

Recorded September 12, 2016 @ David Lubarsky’s studio.

Additional Links:

David’s In Transit
David’s From My Studio Window (Instagram)

My own personal work.