Sometimes things go sideways. Raj Jha of Practice Alchemy joins me on the final episode of 2018 to look back at the year and describe the three biggest marketing mistakes he saw law firms make in 2018. Strategy fails; accountability fails; and vendor fails. We’ve got all kinds of fails. Of course we pull out the lessons from these failures so our listeners can market better in 2019.
Recorded via Uber Conference November 9, 2018.
Digital marketing is no longer an also ran in marketing discussions. In many ways, digital is front and center. Within the digital realm, engaging social media is becoming a necessity. This creates a number of challenges, both practical and ethical. Ethan Wall joins me on this episode of the Legal Marketing Studio Podcast to discuss the state of digital marketing in 2018, engaging in social media strategically, planning content production and staying within the ethics rules. He shared so much good content I had to break it out into three separate episodes.
Ethan walks the walk. You can find him on Twitter (@SMLawandOrder), Facebook, LinkedIn, Youtube and Instagram (@socialmedialawandorder). Oh, and he blogs about social media marketing for law firms, too.
And he wrote a book on social media for lawyers.
Recorded January 26, 2018 via Uber Conference.
Jan Roos of Expert Engines speaking about the ins and outs of pay per click and search engine marketing. Jan shares tons of tips for maximizing PPC for law firms.
Jan has also shared several PDFs with additional insight for LMS listeners on the Expert Engines site here. Thanks for these, Jan!
Recorded April 21, 2016 @ the Picture More Business studio.