Innovation

Strategic Growth Oriented Networking with Carol Schiro Greenwald and Roger Barton

Carol Schiro Greenwald with Roger Barton at the release party for her book Strategic Networking for Introverts, Extroverts, and Everyone In Between

In this episode I turn the host’s reins over to author and marketing consultant Carol Schiro Greenwald and her guest Roger Barton, Managing Partner of Barton LLP. Carol and Roger discuss the evolution of his networking as he grew his practice and the firm. Roger describes how he has used networking internal to and external to his firm to form strong relationships, develop business, train associates in building their practices, foster a culture of cross selling (in combination with innovative compensation policies), and grow Barton LLP by attracting forward movers.

Recorded via Zoom December 3, 2020.

Podcasting Savvy Panel, 2018 Legal Marketing Association Northeast Regional Conference

At the 2018 Legal Marketing Association’s Northeast Regional Conference, I was on a panel with Angela Robinson (Marketing Communications Manager, Finnegan) and Robert Ambrogi (host, LawNext podcast) that was moderated by Susan Peters (President, Greybridge PR). We discussed topics such as strategic goals, what useful content sounds like, the nitty gritty of producing a podcast and how to grow one’s audience.

Recorded October 25, 2018 at the LMANE Regional Conference in Boston, MA.

Externally Facing Salespeople in Legal with Greg Fleischmann

Greg Fleischmann discussing externally facing salespeople in the legal industry on the Legal Marketing Studio Podcast, July 2018 NYC.

In this episode, Greg Fleischmann, Chief Marketing Officer at Lowenstein Sandler LLP, makes the point that few lawyers went to law school because they want to sell. He and I discuss the potential of bringing externally facing salespeople into law firms so that lawyers can spend more of their time doing the high quality work that is central to a firm’s success. Our discussion covers the challenges that such a role creates as well as the very real opportunities.

Recorded July 12th at Lowenstein Sandler’s New York City offices.

The Attorney’s Role in Business Development with Steve Wilson

As the head of Osborne Clarke’s New York City office, Steve Wilson has a unique perspective on attorneys’ need to develop new business and manage existing client relationships. In this wide ranging conversation we circle around the role of the attorney and its evolving relation to business development. Other topics that we touch on include cross selling, non-lawyers’ ability to sell legal services and the challenges and opportunities that the digital revolution and the commodification of legal services have brought.

Recorded March 19th, 2018 at the New York City offices of Osborne Clarke.