Attracting Attention and Amplifying Ideas: Lessons from Michael F. Schein’s The Hype Handbook

Michael F. Schein, Author of The Hype Handbook, photographed in July 2019 by Michael N Meyer; copyright Michael Meyer

Michael F. Schein of Microfame Media returns to the Legal Marketing Studio to discuss his new book: The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He and I discuss how marketers can engage the art and science of shameless propaganda to generate and leverage hype in the effective and ethical promotion of professional services firms.

This was edited ruthlessly down from a nearly hour and a half long conversation. I cut the one segment in which he exhorted people to buy his book. Sorry, Michael.

(Disclaimer: These are not affiliate links. I found Michael’s book interesting and useful. I get no financial benefit in suggesting you will likewise find it interesting and useful.)

Recorded via Uberconference November 6, 2020.

On Digital Completeness with Jason Lisi of LISI Legal

Jason Lisi of Legal Internet Solutions Incorporated after being interviewed by Michael Meyer for the Legal Marketing Studio Podcast.

Jason Lisi of Legal Internet Solutions Inc joins us on this episode to consider what it means to have a complete digital presence in an environment in which the tools are rapidly changing, one’s resources are easily over taxed, and competition is ever increasing. Jason discusses LISI’s approach to structuring clients’ digital strategies and what he sees as having a complete digital presence.

This episode was recorded October 16th in the offices of Richards, Kibbe and Orbe, LLP (thank you to Abby Fairman for graciously making a conference room available to us).

Purposeful Content Supporting Sales with Jason Myers

Jason Myers in the Flightpath offices after discussing content marketing as a sales strategy on the Legal Marketing Studio podcast. May 2017

Content requires purpose. Reframing content as part of the sales process helps it to drive lead intelligence gathering and ultimately generate more qualified leads. Jason Myers of Flightpath joins me on this episode of the Legal Marketing Studio to discuss why he frames content marketing in this way and walks us through his approach to content. Whether your firm is just starting to consider a content marketing campaign, pumping out content to no avail or driving significant business from content already, Jason’s insight will prove incredibly useful.

A sample of Flightpath’s white papers that Jason mentions in the podcast can be downloaded here: On Making the Case for Content Marketing.

Recorded May 17, 2017 at Flightpath’s Flatiron offices.

Moving Law Firm Websites Towards Publishing Platforms Using Attorney Microsites, a conversation with Robert Algeri

The nature of the web is constantly changing, giving law firms significant opportunities to leverage their websites in new and innovative ways. In the second episode of a four part mini-series on web design for law firms, Robert Algeri of Great Jakes joins me to talk about his agency’s vision for law firms’ websites as publishing platforms and their use of Attorney Microsites as one means of achieving this. There are some terrific insights on the potential for law firms’ web presences.

Recorded January 9, 2017 @ the offices of Great Jakes in New York City.

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