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Remote Video Capture with Robert Weiss

Robert Weiss behind the scenes on a shoot for Dechert, NYC 2018*

“See you in front of the camera” is the salutation with which Robert Weiss, of Multivision Digital, one of the top video production companies in NYC, signs his emails. These days, we’re all in front of the camera. Not only are we in front of cameras more often than ever, but the flip side is that we’re all watching more video than ever before, too. There is an opportunity to produce strategic content to meet this demand and the means to do so safely despite the pandemic. In this episode Robert and I discuss three approaches to safely creating content now, during the pandemic, with a focus on remote video capture. We look forward to a post-pandemic period when remote video capture will remain a means of producing content at scale across a broad geographic footprint.

Recorded December 15, 2020 via Zoom.

*Photo: Robert Weiss behind the scenes during a shoot on-location in 2018.

Strategic Growth Oriented Networking with Carol Schiro Greenwald and Roger Barton

Carol Schiro Greenwald with Roger Barton at the release party for her book Strategic Networking for Introverts, Extroverts, and Everyone In Between

In this episode I turn the host’s reins over to author and marketing consultant Carol Schiro Greenwald and her guest Roger Barton, Managing Partner of Barton LLP. Carol and Roger discuss the evolution of his networking as he grew his practice and the firm. Roger describes how he has used networking internal to and external to his firm to form strong relationships, develop business, train associates in building their practices, foster a culture of cross selling (in combination with innovative compensation policies), and grow Barton LLP by attracting forward movers.

Recorded via Zoom December 3, 2020.

3 Big Marketing Fails and How to Avoid Them in 2019 with Raj Jha

Raj Jha, Practice Alchemy, at whiteboard, Legal Marketing Studio

Sometimes things go sideways. Raj Jha of Practice Alchemy joins me on the final episode of 2018 to look back at the year and describe the three biggest marketing mistakes he saw law firms make in 2018. Strategy fails; accountability fails; and vendor fails. We’ve got all kinds of fails. Of course we pull out the lessons from these failures so our listeners can market better in 2019.

Recorded via Uber Conference November 9, 2018.

Diversity as a Business Development Imperative with Paul D. Webb

Paul Webb in the Richards, Layton & Finger offices following an interview with Michael Meyer of the Legal Marketing Studio.

Paul D. Webb and I begin this episode with a general discussion of the relationship between marketing and business development from his perspective as Director of Marketing and Business Development at Richards Layton & Finger. We move on quickly to the heart of the conversation: a discussion of diversity in the legal industry. We touch on the need for advancing diversity not only among the ranks of attorneys (particularly leadership) but also among legal marketing teams. Our conversation touches on the business imperative of having a diverse firm, what it means to be a diverse firm and the processes and systems that will be needed to bring about diverse firms.

Recorded May 23, 2018 at the offices of Richards, Layton and Finger.