Rainmaker Training

Strategic Growth Oriented Networking with Carol Schiro Greenwald and Roger Barton

Carol Schiro Greenwald with Roger Barton at the release party for her book Strategic Networking for Introverts, Extroverts, and Everyone In Between

In this episode I turn the host’s reins over to author and marketing consultant Carol Schiro Greenwald and her guest Roger Barton, Managing Partner of Barton LLP. Carol and Roger discuss the evolution of his networking as he grew his practice and the firm. Roger describes how he has used networking internal to and external to his firm to form strong relationships, develop business, train associates in building their practices, foster a culture of cross selling (in combination with innovative compensation policies), and grow Barton LLP by attracting forward movers.

Recorded via Zoom December 3, 2020.

Externally Facing Salespeople in Legal with Greg Fleischmann

Greg Fleischmann discussing externally facing salespeople in the legal industry on the Legal Marketing Studio Podcast, July 2018 NYC.

In this episode, Greg Fleischmann, Chief Marketing Officer at Lowenstein Sandler LLP, makes the point that few lawyers went to law school because they want to sell. He and I discuss the potential of bringing externally facing salespeople into law firms so that lawyers can spend more of their time doing the high quality work that is central to a firm’s success. Our discussion covers the challenges that such a role creates as well as the very real opportunities.

Recorded July 12th at Lowenstein Sandler’s New York City offices.

Survey Says: What 2016 Staffing and Training Trends Suggest We’ll see in 2017 with Eva Wisnik

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Eva Wisnik, founder of Wisnik Career Enterprises, launched the 2017 Legal Marketing Studio season with a conversation about what she saw from a training and placement perspective in 2016 and what these insights suggest we’ll see in law firms’ priorities in marketing and business development in 2017. Key takeaways: leadership and a clear vision is key to strong firms’ performance; with many larger firms having clarified their branding and collateral, the emphasis in hiring is moving to PR and business development roles; alumni programming is being brought into the BD fold; and writing skills and a service orientation are key to succeeding in marketing and BD roles.

The Wisnik Career Enterprises’s Fall 2016 Salary/BD Survey that Eva and I discuss in this episode can be found here.

Recorded January 10, 2017 @ the offices of Wisnik Career Enterprises in New York City.

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Arthur Levin of AGL Associates on Training Lawyers to Sell

Arthur Levin speaking as a guest on the Legal Marketing Studio, May 2016.

Arthur Levin of AGL Associates discusses training lawyers to sell, building the support structures within firms to empower attorneys in selling and managing firms with a business mindset. We touch on some of the non-sales business challenges facing firms as well and how those impact on marketing efforts.

Recorded May 17, 2016 @ Michiko Studios.