Eva Wisnik, founder of Wisnik Career Enterprises, launched the 2017 Legal Marketing Studio season with a conversation about what she saw from a training and placement perspective in 2016 and what these insights suggest we’ll see in law firms’ priorities in marketing and business development in 2017. Key takeaways: leadership and a clear vision is key to strong firms’ performance; with many larger firms having clarified their branding and collateral, the emphasis in hiring is moving to PR and business development roles; alumni programming is being brought into the BD fold; and writing skills and a service orientation are key to succeeding in marketing and BD roles.
The Wisnik Career Enterprises’s Fall 2016 Salary/BD Survey that Eva and I discuss in this episode can be found here.
Recorded January 10, 2017 @ the offices of Wisnik Career Enterprises in New York City.
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