Content requires purpose. Reframing content as part of the sales process helps it to drive lead intelligence gathering and ultimately generate more qualified leads. Jason Myers of Flightpath joins me on this episode of the Legal Marketing Studio to discuss why he frames content marketing in this way and walks us through his approach to content. Whether your firm is just starting to consider a content marketing campaign, pumping out content to no avail or driving significant business from content already, Jason’s insight will prove incredibly useful.
A sample of Flightpath’s white papers that Jason mentions in the podcast can be downloaded here: On Making the Case for Content Marketing.
Recorded May 17, 2017 at Flightpath’s Flatiron offices.