PR professional Janet Falk, principal of Falk Communications and Research, discusses how law firms can use PR proactively to instigate key influencers to undertake actions that lead to positive outcomes for their clients. We discuss the multiplicity of “publics” that public relations can reach, the increasingly fragmented nature of these “publics” in the digital age, and examples of PR being used to reach particular groups in order to advance clients’ interests.
Recorded May 6, 2016 @ Michiko Studios.