Jan Roos of Expert Engines Discusses Pay Per Click and Search Engine Marketing for Law Firms

Jan Roos of Expert Engines speaking with the Legal Marketing Studio, April 2016.

Jan Roos of Expert Engines speaking about the ins and outs of pay per click and search engine marketing. Jan shares tons of tips for maximizing PPC for law firms.

Jan has also shared several PDFs with additional insight for LMS listeners on the Expert Engines site here. Thanks for these, Jan!

Recorded April 21, 2016 @ the Picture More Business studio.

Welcome to the Legal Marketing Studio, Launching March 2016

Welcome to the Legal Marketing Studio podcast. Our official launch will be March 2016. We’ll be discussing legal marketing from every angle with professionals at every stage in the legal marketing pipeline. Whether you’re the CMO of a multi-national firm to a solo-attorney just starting out, the goal is to provide you with actionable, innovative ideas for pushing legal marketing forward into the 21st century.

Of primary interest will be topics related to branding, content strategies, opportunities and risks from new technologies, measuring outcomes, and traditional tools and strategies for developing business.

The first podcasts will be up in early March and a new installment will follow every two weeks through the end of 2016. This post will be updated; the site’s design and navigation remain a work in progress.

The Legal Marketing Studio is an initiative of Picture More Business®, a legal centric corporate photography studio run by Michael N. Meyer.