Good photography echoes and amplifies your marketing messages while effectively boosting engagement with written content. In this episode, I encourage attorneys (and marketers working with attorneys) to expand their concept of how they can and should use photographs or other visual content in their marketing. It is no longer enough to have a mediocre attorney portrait; nor is it enough to have only one’s attorney portrait. At the very least that portrait should be built around the firm brand; ideally it will be built around the firm brand, support its marketing strategies and exist within a library of like images that can be repurposed across the full range of communications that an individual attorney or larger firm is making use of.
Eva Wisnik, founder of Wisnik Career Enterprises, launched the 2017 Legal Marketing Studio season with a conversation about what she saw from a training and placement perspective in 2016 and what these insights suggest we’ll see in law firms’ priorities in marketing and business development in 2017. Key takeaways: leadership and a clear vision is key to strong firms’ performance; with many larger firms having clarified their branding and collateral, the emphasis in hiring is moving to PR and business development roles; alumni programming is being brought into the BD fold; and writing skills and a service orientation are key to succeeding in marketing and BD roles.
The Wisnik Career Enterprises’s Fall 2016 Salary/BD Survey that Eva and I discuss in this episode can be found here.
Recorded January 10, 2017 @ the offices of Wisnik Career Enterprises in New York City.
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Welcome to the Legal Marketing Studio podcast. Our official launch will be March 2016. We’ll be discussing legal marketing from every angle with professionals at every stage in the legal marketing pipeline. Whether you’re the CMO of a multi-national firm to a solo-attorney just starting out, the goal is to provide you with actionable, innovative ideas for pushing legal marketing forward into the 21st century.
Of primary interest will be topics related to branding, content strategies, opportunities and risks from new technologies, measuring outcomes, and traditional tools and strategies for developing business.
The first podcasts will be up in early March and a new installment will follow every two weeks through the end of 2016. This post will be updated; the site’s design and navigation remain a work in progress.
The Legal Marketing Studio is an initiative of Picture More Business®, a legal centric corporate photography studio run by Michael N. Meyer.