I’ll be joining Alex Acker, Nicole Hyland, Michael Tesalona and Dan Foley at the New York County Lawyers Association on Thursday April 20th to discuss successful law firm websites. I will be talking about creating brand aware photography that amplifies firms’ core marketing messages.
All the details here.
If you can’t make it, e-mail or call. I’d be happy to discuss in person!
Naree Sinthusek and Jake Dore of the Court Square Law Project discuss the Project’s mission of providing quality legal services for people who believe they can’t afford a lawyer and the market opportunity in that representation gap. We discuss the business and social justice aspects inherent in that mission and the difficulty of balancing those opposing forces. We discuss, as well, the educational aspects of the Project: encouraging the recognition within the legal community of the business opportunity (and social good) in serving this demographic and showing this moderate income demographic that legal representation is available and affordable.
Recorded February 26, 2017 at the offices of The Court Square Law Project.
In early 2017 LinkedIn began rolling out its new interface. The changes were met with a mix of delight, acceptance and gnashing of teeth. Regardless of how one feels about the changes, in what ways is it necessary to adapt one’s business development strategy on the platform? What will continue to work? What will get a lower response? And what new opportunities are there? Bruce Segall of Marketing Sense joins me on this episode to explore what the changes to LinkedIn’s interface portend for users and suggest about the direction the platform will move in the future.
Recorded March 21, 2017 @ the Shetler Studios in New York City.
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As a kind of bonus to last month’s web design series, Alex Acker and Nathan Crandall of Adventure House join me to discuss the importance of simplifying content in order to effectively engage a firm’s website users. The challenge of focusing the wide range of content available on most law firms’ websites is one that has come up often in my conversations with legal marketers. Alex and Nathan discuss in detail their approach to content from a user experience (UX) perspective. The bottom line is that a considered approach to a site’s UX can lead to increased engagement and, ultimately, new business.
Recorded February 3, 2017 @ the offices of Adventure House in New York City.
Please remember to subscribe. Links to our Soundcloud, iTunes and Google Play feeds are in the menu on the left.