Check out the archives while we’re away on vacation!

Picture More Business is taking a couple of weeks off to recharge and renew, so the Legal Marketing Studio is following suit. Keep an eye on our Instagram account, @picturemorebusiness.com, to see what we’re up to while away.

In the meantime, please take a few minutes to check out our archives. There have been some amazing guests here the Legal Marketing Studio. Whether it’s Brandie Knox talking about the bedrocks of branding for law firms, Arthur Levin discussing building a culture of selling or Veronica Escobar describing how she’s considered the multicultural identities of herself and her potential clients in defining and marketing her practice, there is much marketing wisdom for firms of all sizes in our archive.

We’ve got some great guests coming up when we return with new episodes starting September 6th. Subscribe via iTunes or Soundcloud so you don’t miss a moment!

Have a wonderful August. We’ll see you in September.

As always, thanks for listing!

Janet Falk Discusses Using PR as a Proactive Strategic Legal Tool

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PR professional Janet Falk, principal of Falk Communications and Research, discusses how law firms can use PR proactively to instigate key influencers to undertake actions that lead to positive outcomes for their clients. We discuss the multiplicity of “publics” that public relations can reach, the increasingly fragmented nature of these “publics” in the digital age, and examples of PR being used to reach particular groups in order to advance clients’ interests.

Recorded May 6, 2016 @ Michiko Studios.

Attorney Nance Schick on Building an Integrative and Holistic Practice

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Nance Schick of The Law Studio of Nance Schick talks about how and why she has built her solo practice over the past 13 years on an integrative and holistic model. We discuss the business and branding cases for aligning one’s practice with clients’ needs and the importance of building long term client relationships.

Recorded May 5, 2016 @ Michiko Studios.

Attorney Veronica Escobar on Using Cultural Understanding and Language Skills to Define One’s Unique Selling Proposition

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In a past episode, Arthur Levin suggested that attorneys identify affinity groups to which they belong in order to cultivate potential sources of business. Following that line of thought, elder law attorney Veronica Escobar discusses the way that she highlights her cultural heritage and bilingual abilities in branding her solo practice. We discuss the opportunities and risks in defining and marketing one’s practice through such a lens.

Recorded May 5, 2016 @ Michiko Studios.