A constant theme in conversations with attorneys on the Legal Marketing Studio is the increasing need to be seen by clients as a partner who adds value to a client’s business. In this episode, Michael Zullo, a partner in Duane Morris’s Trial Practice Group, discusses the firm’s Dispute Navigation Analytics (DNA) tool. Our conversation centers on the added value the tool presents to Duane Morris’s clients, particularly in terms of the clarity it offers in their decision making process, while touching also on the marketing value it presents to the firm.
Once you’ve had a listen, please remember to subscribe. Links to both our Soundcloud and iTunes feeds are in the menu on the left.
Recorded October 11, 2016 @ the offices of Duane Morris in Philadelphia.