Recruiting

Strategic Growth Oriented Networking with Carol Schiro Greenwald and Roger Barton

Carol Schiro Greenwald with Roger Barton at the release party for her book Strategic Networking for Introverts, Extroverts, and Everyone In Between

In this episode I turn the host’s reins over to author and marketing consultant Carol Schiro Greenwald and her guest Roger Barton, Managing Partner of Barton LLP. Carol and Roger discuss the evolution of his networking as he grew his practice and the firm. Roger describes how he has used networking internal to and external to his firm to form strong relationships, develop business, train associates in building their practices, foster a culture of cross selling (in combination with innovative compensation policies), and grow Barton LLP by attracting forward movers.

Recorded via Zoom December 3, 2020.

Everyday Gestures Driving Positive Change with Tiffany Yarde

Tiffany Yarde joins me on the first episode of 2019 to discuss the every day gestures through which marketing professionals can push for positive change. Our conversation touches on team building, career development, and diversity and inclusion. Rather than look solely to grand programmatic or policy solutions, we explore the quotidian efforts that leaders and junior team members can employ to drive change in individuals’ careers while expanding diversity at their firms and throughout the industry.

Organizations mentioned in the podcast:

Recorded February 19, 2019 at the Legal Marketing Studio’s world headquarters.

Diversity as a Business Development Imperative with Paul D. Webb

Paul Webb in the Richards, Layton & Finger offices following an interview with Michael Meyer of the Legal Marketing Studio.

Paul D. Webb and I begin this episode with a general discussion of the relationship between marketing and business development from his perspective as Director of Marketing and Business Development at Richards Layton & Finger. We move on quickly to the heart of the conversation: a discussion of diversity in the legal industry. We touch on the need for advancing diversity not only among the ranks of attorneys (particularly leadership) but also among legal marketing teams. Our conversation touches on the business imperative of having a diverse firm, what it means to be a diverse firm and the processes and systems that will be needed to bring about diverse firms.

Recorded May 23, 2018 at the offices of Richards, Layton and Finger.

Interviews at the Legal Marketing Association Northeast Regional Conference #LMANE17

It’s been one week since the Legal Marketing Association Northeast Regional Conference in Philadelphia. The conference was centered on instigating, shaping, and directing the changes that are coming to legal marketing and the legal industry more broadly. I had the opportunity to sit down with a number of the presenters and attendees; below are the half dozen I recorded for the podcast.

Jeff Leitner, Founder of Greenhouse, The Center for Social Innovation, on changing social norms:

Jennifer Manton, CMO of Kramer Levin, on giving partners voice and gaining power in the process:

Terri Hartwell Easter, of T.H. Easter Consulting, on the visual and the authentic in diversity initiatives:

Bill Schroeder, principal at Clarity Group Consulting, on the process of building a brand strategy:

Michael Rynowecer, Founder of BTI Consulting, on basing marketing and business decisions on data:

Lauren Cohen, Director Strategic Marketing Lundy Law, on bringing consumer marketing to a plaintiff firm:

It was a great conference. Thanks to everyone who took the time to sit down with me.