Giving Clients the Data They Need to Make Business Decisions: a conversation with Duane Morris’s Michael Zullo

A constant theme in conversations with attorneys on the Legal Marketing Studio is the increasing need to be seen by clients as a partner who adds value to a client’s business. In this episode, Michael Zullo, a partner in Duane Morris’s Trial Practice Group, discusses the firm’s Dispute Navigation Analytics (DNA) tool. Our conversation centers on the added value the tool presents to Duane Morris’s clients, particularly in terms of the clarity it offers in their decision making process, while touching also on the marketing value it presents to the firm.

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Recorded October 11, 2016 @ the offices of Duane Morris in Philadelphia.

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