Building a Personal Brand with Jasmine Sandler

A strong personal brand can help an attorney or executive to develop new business for his or her firm or company. Jasmine Sandler, keynote speaker, trainer, author and consultant in digital marketing and social selling for global organizations, joins me on the latest podcast to discuss her process for helping attorneys, executives and entrepreneurs build, grow and protect this kind of personal brand. Our conversation touches on the kinds of goals and initiatives served by building these kinds of personal brands, the interaction between this personal branding and firm branding, and the buy-in and commitment required to succeed.

Download Jasmine’s Personal Branding Checklist from her website (will open as a PDF).

Recorded June 15, 2017 at the offices of Jasmine Sandler.

Reaching Big Audiences via Mass Media, a conversation with Dan Timins

Daniel Timins’s approach to content exemplifies its ability to extend one’s marketing reach while amplifying one’s influence and reputation. Building on several years of blogging, Dan began placing articles with mainstream media outlets and online content portals. His work appears frequently in Kiplinger, Yahoo Finance and Investopedia among others. In this episode we discuss how he gained access to these outlets, what kind of support structures he had, and the challenges to maintaining an active writing habit and to measuring its quantitative impact on the bottom line.

Samples of Dan’s writing can be found at Nasdaq, Yahoo Finance, Investopedia, and Kiplinger.

Recorded June 14th, 2017 in the Law Offices of Daniel Timins.

Niche Celebrity Through Content – Michael Schein

Today’s social media and content platforms offer a valuable opportunity to build a targeted niche celebrity. The breadth of the internet means that even a narrow topic area presents a deep well of interested and engaged people. Michael Schein of Micro Fame Media joins me on this episode of the Legal Marketing Studio podcast to talk about using strategic niche content creation to build a kind of micro-fame within these audiences and extending one’s marketing reach and amplifying one’s influence.

Recorded May 17th, 2017 at Michiko Studios.

Good Photography is Vital in Effective Legal Marketing with Michael N Meyer

Good photography echoes and amplifies your marketing messages while effectively boosting engagement with written content. In this episode, I encourage attorneys (and marketers working with attorneys) to expand their concept of how they can and should use photographs or other visual content in their marketing. It is no longer enough to have a mediocre attorney portrait; nor is it enough to have only one’s attorney portrait. At the very least that portrait should be built around the firm brand; ideally it will be built around the firm brand, support its marketing strategies and exist within a library of like images that can be repurposed across the full range of communications that an individual attorney or larger firm is making use of.

Additional Show Notes and Images