Dana Heitz and Zara Watkins join host Michael Meyer to talk about Deliberate Solos, the monthly networking group they organize for solo attorneys and the professionals who assist them. They discuss how the group’s three pillars, networking node, business development incubator, and “pop-up law firm”, work together to support solo attorneys’ practices and overcome the challenges they face.
It’s been one week since the Legal Marketing Association Northeast Regional Conference in Philadelphia. The conference was centered on instigating, shaping, and directing the changes that are coming to legal marketing and the legal industry more broadly. I had the opportunity to sit down with a number of the presenters and attendees; below are the half dozen I recorded for the podcast.
Jeff Leitner, Founder of Greenhouse, The Center for Social Innovation, on changing social norms:
Jennifer Manton, CMO of Kramer Levin, on giving partners voice and gaining power in the process:
Terri Hartwell Easter, of T.H. Easter Consulting, on the visual and the authentic in diversity initiatives:
Bill Schroeder, principal at Clarity Group Consulting, on the process of building a brand strategy:
Michael Rynowecer, Founder of BTI Consulting, on basing marketing and business decisions on data:
Lauren Cohen, Director Strategic Marketing Lundy Law, on bringing consumer marketing to a plaintiff firm:
It was a great conference. Thanks to everyone who took the time to sit down with me.
Networking is a crucial part of any business development toolkits. A graphic designer I met through my own networking told me about the Women’s Empowerment Networking Group founded and run by Janice Roven and Davida Perry, and I was struck by the founding story of the all women group. Janice and Davida generously offered to come on the show to discuss their reasons for starting the group, the value of being at its center, the logistical challenges and a bit about diversity.
Recorded May 26, 2017 in the offices of Schwartz Perry & Heller LLP.
One aspect of legal marketing that I have always found fascinating is the career shift that occurs when it becomes incumbent upon associates and new partners to begin selling their services and those of their firm in order to move their careers forward. Chris Seleski and M. Frank Francis join me to discus their experiences navigating this shift. We discuss the strategies they have employed, the firm resources they have taken advantage of and the role played by various bar associations to which they each belong. Experienced partners at small and mid-size firms will find this conversation useful as it hints at ways they can support and encourage their associates’ business development efforts.
Recorded May 24th, 2017 at the offices of Tolmage, Peskin, Harris, Falick.