Solo Attorneys

Janet Falk Discusses Using PR as a Proactive Strategic Legal Tool

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PR professional Janet Falk, principal of Falk Communications and Research, discusses how law firms can use PR proactively to instigate key influencers to undertake actions that lead to positive outcomes for their clients. We discuss the multiplicity of “publics” that public relations can reach, the increasingly fragmented nature of these “publics” in the digital age, and examples of PR being used to reach particular groups in order to advance clients’ interests.

Recorded May 6, 2016 @ Michiko Studios.

Attorney Nance Schick on Building an Integrative and Holistic Practice

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Nance Schick of The Law Studio of Nance Schick talks about how and why she has built her solo practice over the past 13 years on an integrative and holistic model. We discuss the business and branding cases for aligning one’s practice with clients’ needs and the importance of building long term client relationships.

Recorded May 5, 2016 @ Michiko Studios.

Attorney Veronica Escobar on Using Cultural Understanding and Language Skills to Define One’s Unique Selling Proposition

Veronica Escobar, attorney

In a past episode, Arthur Levin suggested that attorneys identify affinity groups to which they belong in order to cultivate potential sources of business. Following that line of thought, elder law attorney Veronica Escobar discusses the way that she highlights her cultural heritage and bilingual abilities in branding her solo practice. We discuss the opportunities and risks in defining and marketing one’s practice through such a lens.

Recorded May 5, 2016 @ Michiko Studios.

Arthur Levin of AGL Associates on Training Lawyers to Sell

Arthur Levin speaking as a guest on the Legal Marketing Studio, May 2016.

Arthur Levin of AGL Associates discusses training lawyers to sell, building the support structures within firms to empower attorneys in selling and managing firms with a business mindset. We touch on some of the non-sales business challenges facing firms as well and how those impact on marketing efforts.

Recorded May 17, 2016 @ Michiko Studios.