Everyday Gestures Driving Positive Change with Tiffany Yarde

At the 2018 Legal Marketing Association’s Northeast Regional Conference, I was on a panel with Angela Robinson (Marketing Communications Manager, Finnegan) and Robert Ambrogi (host, LawNext podcast) that was moderated by Susan Peters (President, Greybridge PR). We discussed topics such as strategic goals, what useful content sounds like, the nitty gritty of producing a podcast and how to grow one’s audience.
Recorded October 25, 2018 at the LMANE Regional Conference in Boston, MA.
In this episode, Brian Zimmet of the Zimmet Law Group joins me to expand on how he recognized the opportunity that being a preferred vendor on legal insurance plans presents, their place in his marketing strategy and the business development benefits that they have reaped for his firm. We also go on a brief tangent to discuss his firm’s use of digital and social media and why he’s brought these efforts in-house.
Recorded March 29, 2018 at the Zimmet Law Group.
Rather than look for grand ideas and massive disruption, Josh Rosenzweig, the founder of Wibnilabs, discusses how modest investments by firms to support even small innovation initiatives can lead to revenue growth and new business opportunities. Our conversation touches on design thinking, client feedback, the unfortunate conflation of technology and innovation and where innovation comes from.
Recorded January 31, 2018 at Michiko Studios.