Small Firms

Everyday Gestures Driving Positive Change with Tiffany Yarde

Tiffany Yarde joins me on the first episode of 2019 to discuss the every day gestures through which marketing professionals can push for positive change. Our conversation touches on team building, career development, and diversity and inclusion. Rather than look solely to grand programmatic or policy solutions, we explore the quotidian efforts that leaders and junior team members can employ to drive change in individuals’ careers while expanding diversity at their firms and throughout the industry.

Organizations mentioned in the podcast:

Recorded February 19, 2019 at the Legal Marketing Studio’s world headquarters.

Podcasting Savvy Panel, 2018 Legal Marketing Association Northeast Regional Conference

At the 2018 Legal Marketing Association’s Northeast Regional Conference, I was on a panel with Angela Robinson (Marketing Communications Manager, Finnegan) and Robert Ambrogi (host, LawNext podcast) that was moderated by Susan Peters (President, Greybridge PR). We discussed topics such as strategic goals, what useful content sounds like, the nitty gritty of producing a podcast and how to grow one’s audience.

Recorded October 25, 2018 at the LMANE Regional Conference in Boston, MA.

Boosting Visibility as a Legal Insurance Preferred Vendor; a conversation with Attorney Brian Zimmet

Attorney Brian Zimmet appearing on the Legal Marketing Studio Podcast

In this episode, Brian Zimmet of the Zimmet Law Group joins me to expand on how he recognized the opportunity that being a preferred vendor on legal insurance plans presents, their place in his marketing strategy and the business development benefits that they have reaped for his firm. We also go on a brief tangent to discuss his firm’s use of digital and social media and why he’s brought these efforts in-house.

Recorded March 29, 2018 at the Zimmet Law Group.

The Scope, Scale and Process of Innovation with Josh Rosenzweig

Rather than look for grand ideas and massive disruption, Josh Rosenzweig, the founder of Wibnilabs, discusses how modest investments by firms to support even small innovation initiatives can lead to revenue growth and new business opportunities. Our conversation touches on design thinking, client feedback, the unfortunate conflation of technology and innovation and where innovation comes from.

Recorded January 31, 2018 at Michiko Studios.