Digital, Social Media and Ethics with Ethan Wall

Digital marketing is no longer an also ran in marketing discussions. In many ways, digital is front and center. Within the digital realm, engaging social media is becoming a necessity. This creates a number of challenges, both practical and ethical. Ethan Wall joins me on this episode of the Legal Marketing Studio Podcast to discuss the state of digital marketing in 2018, engaging in social media strategically, planning content production and staying within the ethics rules. He shared so much good content I had to break it out into three separate episodes.

Ethan walks the walk. You can find him on Twitter (@SMLawandOrder), Facebook, LinkedIn, Youtube and Instagram (@socialmedialawandorder). Oh, and he blogs, too.

And he wrote a book. And he’s working on a new one–sign up for his mailing list so you’ll be the first kid on your block to get a copy.

Recorded January 26, 2018 via Uber Conference.

Design Thinking and Innovation with Leigh Ollman

Leigh Ollman, June 14, 2017, Legal Marketing Studio podcast

There has been a tidal wave of disruption in every industry driven by digital technologies shifting not only the nuts and bolts of a business but the expectations and needs of clients. The legal industry has not been immune to these changes and there is much talk about innovating in the face of them. Leigh Ollman, co-director of Akerman X, joined me to discuss how Akerman is using design thinking, or human centered design, in creating innovative solutions to the challenges of today’s business environment and doing so with their clients’ needs top of mind. The focus of our conversation is on design thinking and creating a culture of innovation.

For more information on Law2023: here.

Need resources? Ideo.org and Treehouse Innovation were both mentioned by Leigh as resources they did and do use.

Recorded June 14, 2017 at the New York City offices of Akerman.

Rewards and Challenges of Podcasting with Matt Steinberg

Matt Steinberg, Akerman employment attorney, appearing on the Legal Marketing Studio podcast, June 2017.

Podcasting is a growing segment of the content marketing pie, and one that law firms are beginning to exploit in earnest. Akerman’s Matt Steinberg visited the Legal Marketing Studio podcast to discuss Akerman Worked Up, the employment law podcast he hosts. Our conversation covers how the podcast fits into his personal marketing and the larger Akerman brand, the rewards he’s found in producing and hosting the podcast, and the challenges that he and Akerman have overcome in launching the podcast. The episode runs a bit longer than usual, but it is packed full of valuable insight for everyone from veteran podcasters to those just dipping their toes into the podcasting waters.

Hear Matt’s podcast on Soundcloud: Akerman Worked Up.

Recorded June 16, 2017 at the New York City offices of Akerman.