Deliberate Solos Networking with Dana Heitz and Zara Watkins

Dana Heitz and Zara Watkins join host Michael Meyer to talk about Deliberate Solos, the monthly networking group they organize for solo attorneys and the professionals who assist them. They discuss how the group’s three pillars, networking node, business development incubator, and “pop-up law firm”, work together to support solo attorneys’ practices and overcome the challenges they face.

You can find Dana, Zara and Deliberate Solos at the links above, on Twitter @DeliberateSolos or on LinkedIn.

Empowering Through Networking with Janice Roven and Davida Perry

Janice Roven and Davida Perry discussing the Women's Empowerment Networking Group on the Legal Marketing Studio podcast with host Michael Meyer.

Networking is a crucial part of any business development toolkits. A graphic designer I met through my own networking told me about the Women’s Empowerment Networking Group founded and run by Janice Roven and Davida Perry, and I was struck by the founding story of the all women group. Janice and Davida generously offered to come on the show to discuss their reasons for starting the group, the value of being at its center, the logistical challenges and a bit about diversity.

Recorded May 26, 2017 in the offices of Schwartz Perry & Heller LLP.

Building a Personal Brand with Jasmine Sandler

A strong personal brand can help an attorney or executive to develop new business for his or her firm or company. Jasmine Sandler, keynote speaker, trainer, author and consultant in digital marketing and social selling for global organizations, joins me on the latest podcast to discuss her process for helping attorneys, executives and entrepreneurs build, grow and protect this kind of personal brand. Our conversation touches on the kinds of goals and initiatives served by building these kinds of personal brands, the interaction between this personal branding and firm branding, and the buy-in and commitment required to succeed.

Download Jasmine’s Personal Branding Checklist from her website (will open as a PDF).

Recorded June 15, 2017 at the offices of Jasmine Sandler.

Reaching Big Audiences via Mass Media, a conversation with Dan Timins

Daniel Timins’s approach to content exemplifies its ability to extend one’s marketing reach while amplifying one’s influence and reputation. Building on several years of blogging, Dan began placing articles with mainstream media outlets and online content portals. His work appears frequently in Kiplinger, Yahoo Finance and Investopedia among others. In this episode we discuss how he gained access to these outlets, what kind of support structures he had, and the challenges to maintaining an active writing habit and to measuring its quantitative impact on the bottom line.

Samples of Dan’s writing can be found at Nasdaq, Yahoo Finance, Investopedia, and Kiplinger.

Recorded June 14th, 2017 in the Law Offices of Daniel Timins.