Good photography echoes and amplifies your marketing messages while effectively boosting engagement with written content. In this episode, I encourage attorneys (and marketers working with attorneys) to expand their concept of how they can and should use photographs or other visual content in their marketing. It is no longer enough to have a mediocre attorney portrait; nor is it enough to have only one’s attorney portrait. At the very least that portrait should be built around the firm brand; ideally it will be built around the firm brand, support its marketing strategies and exist within a library of like images that can be repurposed across the full range of communications that an individual attorney or larger firm is making use of.
Photography is a powerful medium that fuels the web. I believe that there is so much potential for law firms to better use photography in amplifying their marketing messages that I invited one of my competitors, David Lubarsky, onto the podcast to discuss how firms can help us to conceive and create powerful images that integrate into their marketing materials and drive their business objectives. My conversation with David covers conceptualization, pre-production, post-production and, inevitably, our personal projects.
Recorded September 12, 2016 @ David Lubarsky’s studio.
My own personal work.
Welcome to the Legal Marketing Studio podcast. Our official launch will be March 2016. We’ll be discussing legal marketing from every angle with professionals at every stage in the legal marketing pipeline. Whether you’re the CMO of a multi-national firm to a solo-attorney just starting out, the goal is to provide you with actionable, innovative ideas for pushing legal marketing forward into the 21st century.
Of primary interest will be topics related to branding, content strategies, opportunities and risks from new technologies, measuring outcomes, and traditional tools and strategies for developing business.
The first podcasts will be up in early March and a new installment will follow every two weeks through the end of 2016. This post will be updated; the site’s design and navigation remain a work in progress.
The Legal Marketing Studio is an initiative of Picture More Business®, a legal centric corporate photography studio run by Michael N. Meyer.