Diversity as a Business Development Imperative with Paul D. Webb

Paul Webb in the Richards, Layton & Finger offices following an interview with Michael Meyer of the Legal Marketing Studio.

Paul D. Webb and I begin this episode with a general discussion of the relationship between marketing and business development from his perspective as Director of Marketing and Business Development at Richards Layton & Finger. We move on quickly to the heart of the conversation: a discussion of diversity in the legal industry. We touch on the need for advancing diversity not only among the ranks of attorneys (particularly leadership) but also among legal marketing teams. Our conversation touches on the business imperative of having a diverse firm, what it means to be a diverse firm and the processes and systems that will be needed to bring about diverse firms.

Recorded May 23, 2018 at the offices of Richards, Layton and Finger.

The Attorney’s Role in Business Development with Steve Wilson

As the head of Osborne Clarke’s New York City office, Steve Wilson has a unique perspective on attorneys’ need to develop new business and manage existing client relationships. In this wide ranging conversation we circle around the role of the attorney and its evolving relation to business development. Other topics that we touch on include cross selling, non-lawyers’ ability to sell legal services and the challenges and opportunities that the digital revolution and the commodification of legal services have brought.

Recorded March 19th, 2018 at the New York City offices of Osborne Clarke.

The Scope, Scale and Process of Innovation with Josh Rosenzweig

Rather than look for grand ideas and massive disruption, Josh Rosenzweig, the founder of Wibnilabs, discusses how modest investments by firms to support even small innovation initiatives can lead to revenue growth and new business opportunities. Our conversation touches on design thinking, client feedback, the unfortunate conflation of technology and innovation and where innovation comes from.

Recorded January 31, 2018 at Michiko Studios.

Digital, Social Media and Ethics with Ethan Wall

Digital marketing is no longer an also ran in marketing discussions. In many ways, digital is front and center. Within the digital realm, engaging social media is becoming a necessity. This creates a number of challenges, both practical and ethical. Ethan Wall joins me on this episode of the Legal Marketing Studio Podcast to discuss the state of digital marketing in 2018, engaging in social media strategically, planning content production and staying within the ethics rules. He shared so much good content I had to break it out into three separate episodes.

Ethan walks the walk. You can find him on Twitter (@SMLawandOrder), Facebook, LinkedIn, Youtube and Instagram (@socialmedialawandorder). Oh, and he blogs about social media marketing for law firms, too.

And he wrote a book on social media for lawyers.

Recorded January 26, 2018 via Uber Conference.