Building a Personal Brand with Jasmine Sandler

A strong personal brand can help an attorney or executive to develop new business for his or her firm or company. Jasmine Sandler, keynote speaker, trainer, author and consultant in digital marketing and social selling for global organizations, joins me on the latest podcast to discuss her process for helping attorneys, executives and entrepreneurs build, grow and protect this kind of personal brand. Our conversation touches on the kinds of goals and initiatives served by building these kinds of personal brands, the interaction between this personal branding and firm branding, and the buy-in and commitment required to succeed.

Download Jasmine’s Personal Branding Checklist from her website (will open as a PDF).

Recorded June 15, 2017 at the offices of Jasmine Sandler.

Rewards and Challenges of Podcasting with Matt Steinberg

Matt Steinberg, Akerman employment attorney, appearing on the Legal Marketing Studio podcast, June 2017.

Podcasting is a growing segment of the content marketing pie, and one that law firms are beginning to exploit in earnest. Akerman’s Matt Steinberg visited the Legal Marketing Studio podcast to discuss Akerman Worked Up, the employment law podcast he hosts. Our conversation covers how the podcast fits into his personal marketing and the larger Akerman brand, the rewards he’s found in producing and hosting the podcast, and the challenges that he and Akerman have overcome in launching the podcast. The episode runs a bit longer than usual, but it is packed full of valuable insight for everyone from veteran podcasters to those just dipping their toes into the podcasting waters.

Hear Matt’s podcast on Soundcloud: Akerman Worked Up.

Recorded June 16, 2017 at the New York City offices of Akerman.

Niche Celebrity Through Content – Michael Schein

Today’s social media and content platforms offer a valuable opportunity to build a targeted niche celebrity. The breadth of the internet means that even a narrow topic area presents a deep well of interested and engaged people. Michael Schein of Micro Fame Media joins me on this episode of the Legal Marketing Studio podcast to talk about using strategic niche content creation to build a kind of micro-fame within these audiences and extending one’s marketing reach and amplifying one’s influence.

Recorded May 17th, 2017 at Michiko Studios.