Purposeful Content Supporting Sales with Jason Myers

Jason Myers in the Flightpath offices after discussing content marketing as a sales strategy on the Legal Marketing Studio podcast. May 2017

Content requires purpose. Reframing content as part of the sales process helps it to drive lead intelligence gathering and ultimately generate more qualified leads. Jason Myers of Flightpath joins me on this episode of the Legal Marketing Studio to discuss why he frames content marketing in this way and walks us through his approach to content. Whether your firm is just starting to consider a content marketing campaign, pumping out content to no avail or driving significant business from content already, Jason’s insight will prove incredibly useful.

A sample of Flightpath’s white papers that Jason mentions in the podcast can be downloaded here: On Making the Case for Content Marketing.

Recorded May 17, 2017 at Flightpath’s Flatiron offices.

Moving Law Firm Websites Towards Publishing Platforms Using Attorney Microsites, a conversation with Robert Algeri


The nature of the web is constantly changing, giving law firms significant opportunities to leverage their websites in new and innovative ways. In the second episode of a four part mini-series on web design for law firms, Robert Algeri of Great Jakes joins me to talk about his agency’s vision for law firms’ websites as publishing platforms and their use of Attorney Microsites as one means of achieving this. There are some terrific insights on the potential for law firms’ web presences.

Recorded January 9, 2017 @ the offices of Great Jakes in New York City.

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Valeria Paik of TAG Online Talks About Web Hosting Considerations for Law Firms

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Valeria Paik, the VP of Business Development at TAG Online, joins me on this episode of the Legal Marketing Studio to go over the ins and outs of website hosting for law firms. We discuss the importance of reliable, fast and secure web hosting in this age of interconnectedness where one’s website is the hub for social media feeds, rich content channels and back office systems. She gives a range of questions that law firms should be asking of their web host or of their design, marketing or branding agencies who are hiring the hosts.

Recorded August 24, 2016 @ the Picture More Business studio.

Links to the resources discussed in this episode:

TAG Online
WhoIs (via ICANN)
Website Speed Test (via Google)
Security Score Card

Welcome to the Legal Marketing Studio, Launching March 2016

Welcome to the Legal Marketing Studio podcast. Our official launch will be March 2016. We’ll be discussing legal marketing from every angle with professionals at every stage in the legal marketing pipeline. Whether you’re the CMO of a multi-national firm to a solo-attorney just starting out, the goal is to provide you with actionable, innovative ideas for pushing legal marketing forward into the 21st century.

Of primary interest will be topics related to branding, content strategies, opportunities and risks from new technologies, measuring outcomes, and traditional tools and strategies for developing business.

The first podcasts will be up in early March and a new installment will follow every two weeks through the end of 2016. This post will be updated; the site’s design and navigation remain a work in progress.

The Legal Marketing Studio is an initiative of Picture More Business®, a legal centric corporate photography studio run by Michael N. Meyer.