3 Big Marketing Fails and How to Avoid Them in 2019 with Raj Jha

Raj Jha, Practice Alchemy, at whiteboard, Legal Marketing Studio

Sometimes things go sideways. Raj Jha of Practice Alchemy joins me on the final episode of 2018 to look back at the year and describe the three biggest marketing mistakes he saw law firms make in 2018. Strategy fails; accountability fails; and vendor fails. We’ve got all kinds of fails. Of course we pull out the lessons from these failures so our listeners can market better in 2019.

Recorded via Uber Conference November 9, 2018.

Podcasting Savvy Panel, 2018 Legal Marketing Association Northeast Regional Conference

At the 2018 Legal Marketing Association’s Northeast Regional Conference, I was on a panel with Angela Robinson (Marketing Communications Manager, Finnegan) and Robert Ambrogi (host, LawNext podcast) that was moderated by Susan Peters (President, Greybridge PR). We discussed topics such as strategic goals, what useful content sounds like, the nitty gritty of producing a podcast and how to grow one’s audience.

Recorded October 25, 2018 at the LMANE Regional Conference in Boston, MA.

Externally Facing Salespeople in Legal with Greg Fleischmann

Greg Fleischmann discussing externally facing salespeople in the legal industry on the Legal Marketing Studio Podcast, July 2018 NYC.

In this episode, Greg Fleischmann, Chief Marketing Officer at Lowenstein Sandler LLP, makes the point that few lawyers went to law school because they want to sell. He and I discuss the potential of bringing externally facing salespeople into law firms so that lawyers can spend more of their time doing the high quality work that is central to a firm’s success. Our discussion covers the challenges that such a role creates as well as the very real opportunities.

Recorded July 12th at Lowenstein Sandler’s New York City offices.