Hanan Kolko of Meyer, Suozzi, English & Klein, P.C. talks about his experience of launching (with Barry Peek) a marijuana practice at the firm. We discuss the various branding and business aspects, from the sticky to the mundane, of starting such a practice.
Recorded May 2, 2016 @ the offices of Meyer, Suozzi, English & Klein.
Arthur Levin of AGL Associates discusses training lawyers to sell, building the support structures within firms to empower attorneys in selling and managing firms with a business mindset. We touch on some of the non-sales business challenges facing firms as well and how those impact on marketing efforts.
Recorded May 17, 2016 @ Michiko Studios.
Marc Halpert of Connect2Collaborate discusses how lawyers can get the most out of LinkedIn and how firms can support their attorneys’ use of the social media site. And, he walks the walk: you can see his LinkedIn profile here.
Recorded April 27, 2016 @ the Picture More Business studio.
Jan Roos of Expert Engines speaking about the ins and outs of pay per click and search engine marketing. Jan shares tons of tips for maximizing PPC for law firms.
Jan has also shared several PDFs with additional insight for LMS listeners on the Expert Engines site here. Thanks for these, Jan!
Recorded April 21, 2016 @ the Picture More Business studio.