Writing Well and Writing Effectively for Legal Marketing; a discussion with Edie Reinhardt
At the heart of nearly all marketing materials are words. How well those words are written will determine how effectively they reach the intended audience. Edie Reinhardt and I sat down to discuss writing well, writing with purpose and writing to strategic effect. With a background in both the law and publishing, Edie has a unique perspective on how to tailor one’s writing for a particular audience in a consistent, personal voice and maintain that writing over the long time span required of content marketing. Whether you’re writing for a legal audience composed of other lawyers or seeking to reach potential clients who are not legal experts, you’ll find plenty of insight in this conversation.
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Recorded September 23, 2016 @ Michiko Studios.
Edie’s company, RDT Content Marketing helps professional services firms use content strategically to distinguish their brand and build their business.