Business Development

Technology and the Law: Adapting and Providing Value, a Conversation with Kenneth Rashbaum

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Attorney Kenneth Rashbaum of Barton LLP generously made time to sit down with the Legal Marketing Studio to discuss the shifts that he’s seen in his thirty plus years practicing the law and the ways in which the rapid technological advances during that time have affected the legal industry. These changes have created both opportunities and risks for law firms from both marketing and business standpoints. Ken describes the business, legal, marketing and ethical reasons for engaging with technological advancements and integrating them into one’s practice. Along the way, he also touches on the increasing need to provide value for clients and to communicate effectively with them (and everyone else).

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Recorded September 23, 2016 @ the offices of Barton, LLP.

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For a more legal take on the topic of technology and the law, visit Barton’s Privacy and Cyber Security blog, to which Ken contributes.

Attorney Nance Schick on Building an Integrative and Holistic Practice

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Nance Schick of The Law Studio of Nance Schick talks about how and why she has built her solo practice over the past 13 years on an integrative and holistic model. We discuss the business and branding cases for aligning one’s practice with clients’ needs and the importance of building long term client relationships.

Recorded May 5, 2016 @ Michiko Studios.

Attorney Veronica Escobar on Using Cultural Understanding and Language Skills to Define One’s Unique Selling Proposition

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In a past episode, Arthur Levin suggested that attorneys identify affinity groups to which they belong in order to cultivate potential sources of business. Following that line of thought, elder law attorney Veronica Escobar discusses the way that she highlights her cultural heritage and bilingual abilities in branding her solo practice. We discuss the opportunities and risks in defining and marketing one’s practice through such a lens.

Recorded May 5, 2016 @ Michiko Studios.

Hanan Kolko of Meyer, Suozzi, English & Klein, P.C. Talks About Launching the Firm’s Marijuana Practice

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Hanan Kolko of Meyer, Suozzi, English & Klein, P.C. talks about his experience of launching (with Barry Peek) a marijuana practice at the firm. We discuss the various branding and business aspects, from the sticky to the mundane, of starting such a practice.

Recorded May 2, 2016 @ the offices of Meyer, Suozzi, English & Klein.