Learning to Sell as Young Attorneys

Chris Seleski and M. Frank Francis discuss learning to sell as a young attorney on the Legal Marketing Studio podcast; New York City, May 2017

One aspect of legal marketing that I have always found fascinating is the career shift that occurs when it becomes incumbent upon associates and new partners to begin selling their services and those of their firm in order to move their careers forward. Chris Seleski and M. Frank Francis join me to discus their experiences navigating this shift. We discuss the strategies they have employed, the firm resources they have taken advantage of and the role played by various bar associations to which they each belong. Experienced partners at small and mid-size firms will find this conversation useful as it hints at ways they can support and encourage their associates’ business development efforts.

Recorded May 24th, 2017 at the offices of Tolmage, Peskin, Harris, Falick.

Targeted Messaging Supporting a Specific Service Offering with Tanya Pohl

Tanya Pohl defines herself very specifically as a social media attorney. In this episode of the Legal Marketing Studio, she describes how she came to see this niche of IP law as the basis for a viable practice and as a form of effective marketing. Our conversation wends its way through the language that she uses across various marketing channels and the subtle ways that she modulates this messaging for each. We discuss also the nuts and bolts of moving out of big law and starting a solo practice.

Recorded April 17, 2017 at the New York City Bar.

Moving Law Firm Websites Towards Publishing Platforms Using Attorney Microsites, a conversation with Robert Algeri


The nature of the web is constantly changing, giving law firms significant opportunities to leverage their websites in new and innovative ways. In the second episode of a four part mini-series on web design for law firms, Robert Algeri of Great Jakes joins me to talk about his agency’s vision for law firms’ websites as publishing platforms and their use of Attorney Microsites as one means of achieving this. There are some terrific insights on the potential for law firms’ web presences.

Recorded January 9, 2017 @ the offices of Great Jakes in New York City.

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Giving Clients the Data They Need to Make Business Decisions: a conversation with Duane Morris’s Michael Zullo

A constant theme in conversations with attorneys on the Legal Marketing Studio is the increasing need to be seen by clients as a partner who adds value to a client’s business. In this episode, Michael Zullo, a partner in Duane Morris’s Trial Practice Group, discusses the firm’s Dispute Navigation Analytics (DNA) tool. Our conversation centers on the added value the tool presents to Duane Morris’s clients, particularly in terms of the clarity it offers in their decision making process, while touching also on the marketing value it presents to the firm.

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Recorded October 11, 2016 @ the offices of Duane Morris in Philadelphia.