3 Big Marketing Fails and How to Avoid Them in 2019 with Raj Jha

Raj Jha, Practice Alchemy, at whiteboard, Legal Marketing Studio

Sometimes things go sideways. Raj Jha of Practice Alchemy joins me on the final episode of 2018 to look back at the year and describe the three biggest marketing mistakes he saw law firms make in 2018. Strategy fails; accountability fails; and vendor fails. We’ve got all kinds of fails. Of course we pull out the lessons from these failures so our listeners can market better in 2019.

Recorded via Uber Conference November 9, 2018.

Podcasting Savvy Panel, 2018 Legal Marketing Association Northeast Regional Conference

At the 2018 Legal Marketing Association’s Northeast Regional Conference, I was on a panel with Angela Robinson (Marketing Communications Manager, Finnegan) and Robert Ambrogi (host, LawNext podcast) that was moderated by Susan Peters (President, Greybridge PR). We discussed topics such as strategic goals, what useful content sounds like, the nitty gritty of producing a podcast and how to grow one’s audience.

Recorded October 25, 2018 at the LMANE Regional Conference in Boston, MA.

The Attorney’s Role in Business Development with Steve Wilson

As the head of Osborne Clarke’s New York City office, Steve Wilson has a unique perspective on attorneys’ need to develop new business and manage existing client relationships. In this wide ranging conversation we circle around the role of the attorney and its evolving relation to business development. Other topics that we touch on include cross selling, non-lawyers’ ability to sell legal services and the challenges and opportunities that the digital revolution and the commodification of legal services have brought.

Recorded March 19th, 2018 at the New York City offices of Osborne Clarke.

Immediate Results with Niche Content a conversation with Jim Shenwick

At a Deliberate Solos meeting at the end of 2017 I heard Jim Shenwick recount how he’d built a niche content strategy to reach taxi medallion owners facing financial stress in the face of the industry disruption from apps like Uber, Lyft and Via. In this conversation, Jim describes how after reading an article in Crane’s business he recognized this un-met client need and business development opportunity and began creating content to reach these potential clients. Deftly implementing a strategy of writing content of value for these clients, he’s become a go to resource not only for underwater taxi medallion owners but also journalists and investors.

You can read his writing on the topic at his blog.

Recorded January 31, 2018 at the Offices of Shenwick & Associates.