Content Marketing

Moving Law Firm Websites Towards Publishing Platforms Using Attorney Microsites, a conversation with Robert Algeri


The nature of the web is constantly changing, giving law firms significant opportunities to leverage their websites in new and innovative ways. In the second episode of a four part mini-series on web design for law firms, Robert Algeri of Great Jakes joins me to talk about his agency’s vision for law firms’ websites as publishing platforms and their use of Attorney Microsites as one means of achieving this. There are some terrific insights on the potential for law firms’ web presences.

Recorded January 9, 2017 @ the offices of Great Jakes in New York City.

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The Case for Beautiful Design in Law Firm Websites; a conversation with Janet Odgis

This conversation with Janet Odgis is the first of a four part mini-series on web design for law firms. Janet and I discuss the business case for beautiful design and the design process at her agency Odgis + Co. Janet’s cross industry experience gives her an expansive perspective on how to effectively communicate a firm’s story through its website. She sees a websites functionality inextricably linked to its form: good design leads to effective functionality.

Recorded January 10, 2017 @ the offices of Odgis + Co. in New York City.

Please remember to subscribe. Links to both our Soundcloud and iTunes feeds are in the menu on the left.

Using Print; Balancing Marketing, Business Development and Business Process Improvement: a Conversation with Mark Messing

Mark Messing, the CMO of Duane Morris, kindly joined me on the Legal Marketing Studio’s last episode of 2016. What was originally intended to be a conversation focused on the way Duane Morris uses print publications within (and throughout) its marketing ended up covering quite a bit more ground. Mark generously shared his thoughts on the relationships between marketing, business development and business process; forging strong client relationships; building engaging pitch teams (and the need for them to rehearse!); the perception gap between a given marketing tool’s aesthetic value vs functional value; and where Mark sees the legal industry and legal marketing moving over the next few years. All in all, lots of really interesting insights in this fascinating podcast.

The print publications discussed in the episode can be seen on the firm’s website here.

Please remember to subscribe. Links to both our Soundcloud and iTunes feeds are in the menu on the left.

Recorded October 11, 2016 @ the offices of Duane Morris in Philadelphia.

Technology and the Law: Adapting and Providing Value, a Conversation with Kenneth Rashbaum

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Attorney Kenneth Rashbaum of Barton LLP generously made time to sit down with the Legal Marketing Studio to discuss the shifts that he’s seen in his thirty plus years practicing the law and the ways in which the rapid technological advances during that time have affected the legal industry. These changes have created both opportunities and risks for law firms from both marketing and business standpoints. Ken describes the business, legal, marketing and ethical reasons for engaging with technological advancements and integrating them into one’s practice. Along the way, he also touches on the increasing need to provide value for clients and to communicate effectively with them (and everyone else).

Once you’ve had a listen, please remember to subscribe. Links to both our Soundcloud and iTunes feeds are in the menu on the left.

Recorded September 23, 2016 @ the offices of Barton, LLP.

Additional Links:

For a more legal take on the topic of technology and the law, visit Barton’s Privacy and Cyber Security blog, to which Ken contributes.