Branding

Using Print; Balancing Marketing, Business Development and Business Process Improvement: a Conversation with Mark Messing

Mark Messing, the CMO of Duane Morris, kindly joined me on the Legal Marketing Studio’s last episode of 2016. What was originally intended to be a conversation focused on the way Duane Morris uses print publications within (and throughout) its marketing ended up covering quite a bit more ground. Mark generously shared his thoughts on the relationships between marketing, business development and business process; forging strong client relationships; building engaging pitch teams (and the need for them to rehearse!); the perception gap between a given marketing tool’s aesthetic value vs functional value; and where Mark sees the legal industry and legal marketing moving over the next few years. All in all, lots of really interesting insights in this fascinating podcast.

The print publications discussed in the episode can be seen on the firm’s website here.

Please remember to subscribe. Links to both our Soundcloud and iTunes feeds are in the menu on the left.

Recorded October 11, 2016 @ the offices of Duane Morris in Philadelphia.

Discussing Video Strategies for Law Firms with Robert Weiss of MultiVision Digital

20160906_141442_r-weiss-web

Robert Weiss of MultiVision Digital discusses the ways in which video can support or even drive a firm’s marketing. Our conversation in this episode covers the strategy, distribution and content aspects of creating and using video well. Robert suggests ways that firms can maximize the impact of their videos and do so within a budget. The key takeaways are that now is the time to start using video and that firms should be developing a video strategy and broadcasting content regularly.

Recorded September 6, 2016 @ the MultiVision Digital studio.

Links to the resources discussed in this episode:


What Makes Up the Cost of a Video


The Video First Strategy


How to Leverage a Budget

Valeria Paik of TAG Online Talks About Web Hosting Considerations for Law Firms

20160824_125822_VP

Valeria Paik, the VP of Business Development at TAG Online, joins me on this episode of the Legal Marketing Studio to go over the ins and outs of website hosting for law firms. We discuss the importance of reliable, fast and secure web hosting in this age of interconnectedness where one’s website is the hub for social media feeds, rich content channels and back office systems. She gives a range of questions that law firms should be asking of their web host or of their design, marketing or branding agencies who are hiring the hosts.

Recorded August 24, 2016 @ the Picture More Business studio.

Links to the resources discussed in this episode:

• TAG Online
• WhoIs (via ICANN)
• Website Speed Test (via Google)
• Security Score Card

Attorney Nance Schick on Building an Integrative and Holistic Practice

20160504_112152-01_NS

Nance Schick of The Law Studio of Nance Schick talks about how and why she has built her solo practice over the past 13 years on an integrative and holistic model. We discuss the business and branding cases for aligning one’s practice with clients’ needs and the importance of building long term client relationships.

Recorded May 5, 2016 @ Michiko Studios.