Design Thinking and Innovation with Leigh Ollman

Leigh Ollman, June 14, 2017, Legal Marketing Studio podcast

There has been a tidal wave of disruption in every industry driven by digital technologies shifting not only the nuts and bolts of a business but the expectations and needs of clients. The legal industry has not been immune to these changes and there is much talk about innovating in the face of them. Leigh Ollman, co-director of Akerman X, joined me to discuss how Akerman is using design thinking, or human centered design, in creating innovative solutions to the challenges of today’s business environment and doing so with their clients’ needs top of mind. The focus of our conversation is on design thinking and creating a culture of innovation.

For more information on Law2023: here.

Need resources? Ideo.org and Treehouse Innovation were both mentioned by Leigh as resources they did and do use.

Recorded June 14, 2017 at the New York City offices of Akerman.

Empowering Through Networking with Janice Roven and Davida Perry

Janice Roven and Davida Perry discussing the Women's Empowerment Networking Group on the Legal Marketing Studio podcast with host Michael Meyer.

Networking is a crucial part of any business development toolkits. A graphic designer I met through my own networking told me about the Women’s Empowerment Networking Group founded and run by Janice Roven and Davida Perry, and I was struck by the founding story of the all women group. Janice and Davida generously offered to come on the show to discuss their reasons for starting the group, the value of being at its center, the logistical challenges and a bit about diversity.

Recorded May 26, 2017 in the offices of Schwartz Perry & Heller LLP.

Learning to Sell as Young Attorneys

Chris Seleski and M. Frank Francis discuss learning to sell as a young attorney on the Legal Marketing Studio podcast; New York City, May 2017

One aspect of legal marketing that I have always found fascinating is the career shift that occurs when it becomes incumbent upon associates and new partners to begin selling their services and those of their firm in order to move their careers forward. Chris Seleski and M. Frank Francis join me to discus their experiences navigating this shift. We discuss the strategies they have employed, the firm resources they have taken advantage of and the role played by various bar associations to which they each belong. Experienced partners at small and mid-size firms will find this conversation useful as it hints at ways they can support and encourage their associates’ business development efforts.

Recorded May 24th, 2017 at the offices of Tolmage, Peskin, Harris, Falick.

Building a Personal Brand with Jasmine Sandler

A strong personal brand can help an attorney or executive to develop new business for his or her firm or company. Jasmine Sandler, keynote speaker, trainer, author and consultant in digital marketing and social selling for global organizations, joins me on the latest podcast to discuss her process for helping attorneys, executives and entrepreneurs build, grow and protect this kind of personal brand. Our conversation touches on the kinds of goals and initiatives served by building these kinds of personal brands, the interaction between this personal branding and firm branding, and the buy-in and commitment required to succeed.

Download Jasmine’s Personal Branding Checklist from her website (will open as a PDF).

Recorded June 15, 2017 at the offices of Jasmine Sandler.