Check out the archives while we’re away on vacation!

Picture More Business is taking a couple of weeks off to recharge and renew, so the Legal Marketing Studio is following suit. Keep an eye on our Instagram account, @picturemorebusiness.com, to see what we’re up to while away. In the meantime, please take a few minutes to check out our archives. There have been some … [Read more…]

Janet Falk Discusses Using PR as a Proactive Strategic Legal Tool

PR professional Janet Falk, principal of Falk Communications and Research, discusses how law firms can use PR proactively to instigate key influencers to undertake actions that lead to positive outcomes for their clients. We discuss the multiplicity of “publics” that public relations can reach, the increasingly fragmented nature of these “publics” in the digital age, … [Read more…]

Attorney Nance Schick on Building an Integrative and Holistic Practice

Nance Schick of The Law Studio of Nance Schick talks about how and why she has built her solo practice over the past 13 years on an integrative and holistic model. We discuss the business and branding cases for aligning one’s practice with clients’ needs and the importance of building long term client relationships. Recorded … [Read more…]

Attorney Veronica Escobar on Using Cultural Understanding and Language Skills to Define One’s Unique Selling Proposition

In a past episode, Arthur Levin suggested that attorneys identify affinity groups to which they belong in order to cultivate potential sources of business. Following that line of thought, elder law attorney Veronica Escobar discusses the way that she highlights her cultural heritage and bilingual abilities in branding her solo practice. We discuss the opportunities … [Read more…]