Jason Lisi of Legal Internet Solutions Inc joins us on this episode to consider what it means to have a complete digital presence in an environment in which the tools are rapidly changing, one’s resources are easily over taxed, and competition is ever increasing. Jason discusses LISI’s approach to structuring clients’ digital strategies and what he sees as having a complete digital presence.
Tiffany Yarde joins me on the first episode of 2019 to discuss the every day gestures through which marketing professionals can push for positive change. Our conversation touches on team building, career development, and diversity and inclusion. Rather than look solely to grand programmatic or policy solutions, we explore the quotidian efforts that leaders and junior team members can employ to drive change in individuals’ careers while expanding diversity at their firms and throughout the industry.
Organizations mentioned in the podcast:
- ABA’s Diversity and Inclusion Center
- National Association of Women Lawyers
- Center for Talent Innovations
Recorded February 19, 2019 at the Legal Marketing Studio’s world headquarters.
Sometimes things go sideways. Raj Jha of Practice Alchemy joins me on the final episode of 2018 to look back at the year and describe the three biggest marketing mistakes he saw law firms make in 2018. Strategy fails; accountability fails; and vendor fails. We’ve got all kinds of fails. Of course we pull out the lessons from these failures so our listeners can market better in 2019.
Recorded via Uber Conference November 9, 2018.
At the 2018 Legal Marketing Association’s Northeast Regional Conference, I was on a panel with Angela Robinson (Marketing Communications Manager, Finnegan) and Robert Ambrogi (host, LawNext podcast) that was moderated by Susan Peters (President, Greybridge PR). We discussed topics such as strategic goals, what useful content sounds like, the nitty gritty of producing a podcast and how to grow one’s audience.
Recorded October 25, 2018 at the LMANE Regional Conference in Boston, MA.