Remote Video Capture with Robert Weiss

Robert Weiss behind the scenes on a shoot for Dechert, NYC 2018*

“See you in front of the camera” is the salutation with which Robert Weiss, of Multivision Digital, one of the top video production companies in NYC, signs his emails. These days, we’re all in front of the camera. Not only are we in front of cameras more often than ever, but the flip side is that we’re all watching more video than ever before, too. There is an opportunity to produce strategic content to meet this demand and the means to do so safely despite the pandemic. In this episode Robert and I discuss three approaches to safely creating content now, during the pandemic, with a focus on remote video capture. We look forward to a post-pandemic period when remote video capture will remain a means of producing content at scale across a broad geographic footprint.

Recorded December 15, 2020 via Zoom.

*Photo: Robert Weiss behind the scenes during a shoot on-location in 2018.

Strategic Growth Oriented Networking with Carol Schiro Greenwald and Roger Barton

Carol Schiro Greenwald with Roger Barton at the release party for her book Strategic Networking for Introverts, Extroverts, and Everyone In Between

In this episode I turn the host’s reins over to author and marketing consultant Carol Schiro Greenwald and her guest Roger Barton, Managing Partner of Barton LLP. Carol and Roger discuss the evolution of his networking as he grew his practice and the firm. Roger describes how he has used networking internal to and external to his firm to form strong relationships, develop business, train associates in building their practices, foster a culture of cross selling (in combination with innovative compensation policies), and grow Barton LLP by attracting forward movers.

Recorded via Zoom December 3, 2020.

Attracting Attention and Amplifying Ideas: Lessons from Michael F. Schein’s The Hype Handbook

Michael F. Schein, Author of The Hype Handbook, photographed in July 2019 by Michael N Meyer; copyright Michael Meyer

Michael F. Schein of Microfame Media returns to the Legal Marketing Studio to discuss his new book: The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He and I discuss how marketers can engage the art and science of shameless propaganda to generate and leverage hype in the effective and ethical promotion of professional services firms.

This was edited ruthlessly down from a nearly hour and a half long conversation. I cut the one segment in which he exhorted people to buy his book. Sorry, Michael.

(Disclaimer: These are not affiliate links. I found Michael’s book interesting and useful. I get no financial benefit in suggesting you will likewise find it interesting and useful.)

Recorded via Uberconference November 6, 2020.

On Digital Completeness with Jason Lisi of LISI Legal

Jason Lisi of Legal Internet Solutions Incorporated after being interviewed by Michael Meyer for the Legal Marketing Studio Podcast.

Jason Lisi of Legal Internet Solutions Inc joins us on this episode to consider what it means to have a complete digital presence in an environment in which the tools are rapidly changing, one’s resources are easily over taxed, and competition is ever increasing. Jason discusses LISI’s approach to structuring clients’ digital strategies and what he sees as having a complete digital presence.

This episode was recorded October 16th in the offices of Richards, Kibbe and Orbe, LLP (thank you to Abby Fairman for graciously making a conference room available to us).