Good Photography Boosts Legal Marketing; a discussion with David Lubarsky

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Photography is a powerful medium that fuels the web. I believe that there is so much potential for law firms to better use photography in amplifying their marketing messages that I invited one of my competitors, David Lubarsky, onto the podcast to discuss how firms can help us to conceive and create powerful images that integrate into their marketing materials and drive their business objectives. My conversation with David covers conceptualization, pre-production, post-production and, inevitably, our personal projects.

Recorded September 12, 2016 @ David Lubarsky’s studio.

Additional Links:

David’s In Transit
David’s From My Studio Window (Instagram)

My own personal work.

Discussing Video Strategies for Law Firms with Robert Weiss of MultiVision Digital

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Robert Weiss of MultiVision Digital discusses the ways in which video can support or even drive a firm’s marketing. Our conversation in this episode covers the strategy, distribution and content aspects of creating and using video well. Robert suggests ways that firms can maximize the impact of their videos and do so within a budget. The key takeaways are that now is the time to start using video and that firms should be developing a video strategy and broadcasting content regularly.

Recorded September 6, 2016 @ the MultiVision Digital studio.

Links to the resources discussed in this episode:


What Makes Up the Cost of a Video


The Video First Strategy


How to Leverage a Budget

Valeria Paik of TAG Online Talks About Web Hosting Considerations for Law Firms

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Valeria Paik, the VP of Business Development at TAG Online, joins me on this episode of the Legal Marketing Studio to go over the ins and outs of website hosting for law firms. We discuss the importance of reliable, fast and secure web hosting in this age of interconnectedness where one’s website is the hub for social media feeds, rich content channels and back office systems. She gives a range of questions that law firms should be asking of their web host or of their design, marketing or branding agencies who are hiring the hosts.

Recorded August 24, 2016 @ the Picture More Business studio.

Links to the resources discussed in this episode:

TAG Online
WhoIs (via ICANN)
Website Speed Test (via Google)
Security Score Card

Check out the archives while we’re away on vacation!

Picture More Business is taking a couple of weeks off to recharge and renew, so the Legal Marketing Studio is following suit. Keep an eye on our Instagram account, @picturemorebusiness.com, to see what we’re up to while away.

In the meantime, please take a few minutes to check out our archives. There have been some amazing guests here the Legal Marketing Studio. Whether it’s Brandie Knox talking about the bedrocks of branding for law firms, Arthur Levin discussing building a culture of selling or Veronica Escobar describing how she’s considered the multicultural identities of herself and her potential clients in defining and marketing her practice, there is much marketing wisdom for firms of all sizes in our archive.

We’ve got some great guests coming up when we return with new episodes starting September 6th. Subscribe via iTunes or Soundcloud so you don’t miss a moment!

Have a wonderful August. We’ll see you in September.

As always, thanks for listing!