Valeria Paik of TAG Online Talks About Web Hosting Considerations for Law Firms

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Valeria Paik, the VP of Business Development at TAG Online, joins me on this episode of the Legal Marketing Studio to go over the ins and outs of website hosting for law firms. We discuss the importance of reliable, fast and secure web hosting in this age of interconnectedness where one’s website is the hub for social media feeds, rich content channels and back office systems. She gives a range of questions that law firms should be asking of their web host or of their design, marketing or branding agencies who are hiring the hosts.

Recorded August 24, 2016 @ the Picture More Business studio.

Links to the resources discussed in this episode:

TAG Online
WhoIs (via ICANN)
Website Speed Test (via Google)
Security Score Card

Check out the archives while we’re away on vacation!

Picture More Business is taking a couple of weeks off to recharge and renew, so the Legal Marketing Studio is following suit. Keep an eye on our Instagram account, @picturemorebusiness.com, to see what we’re up to while away.

In the meantime, please take a few minutes to check out our archives. There have been some amazing guests here the Legal Marketing Studio. Whether it’s Brandie Knox talking about the bedrocks of branding for law firms, Arthur Levin discussing building a culture of selling or Veronica Escobar describing how she’s considered the multicultural identities of herself and her potential clients in defining and marketing her practice, there is much marketing wisdom for firms of all sizes in our archive.

We’ve got some great guests coming up when we return with new episodes starting September 6th. Subscribe via iTunes or Soundcloud so you don’t miss a moment!

Have a wonderful August. We’ll see you in September.

As always, thanks for listing!

Janet Falk Discusses Using PR as a Proactive Strategic Legal Tool

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PR professional Janet Falk, principal of Falk Communications and Research, discusses how law firms can use PR proactively to instigate key influencers to undertake actions that lead to positive outcomes for their clients. We discuss the multiplicity of “publics” that public relations can reach, the increasingly fragmented nature of these “publics” in the digital age, and examples of PR being used to reach particular groups in order to advance clients’ interests.

Recorded May 6, 2016 @ Michiko Studios.

Attorney Nance Schick on Building an Integrative and Holistic Practice

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Nance Schick of The Law Studio of Nance Schick talks about how and why she has built her solo practice over the past 13 years on an integrative and holistic model. We discuss the business and branding cases for aligning one’s practice with clients’ needs and the importance of building long term client relationships.

Recorded May 5, 2016 @ Michiko Studios.