Digital Tools and Human Relationships; a conversation with Todd Rengel

Digital marketing tools are increasingly sophisticated and ever expanding in capability, yet at the end of the day the goal of business development is to build and strengthen human relationships in the real world. In this fourth and final episode of the Legal Marketing Studio’s monthly mini-series on web design for law firms, Todd Rengel of Animus Rex takes us through the expanding potential of digital tools (specifically websites) over the past two decades while reminding us of the need to remain grounded in the underlying strategic goal of all business development business: cultivating human relationships. What do your customers want to see? How do they want to see it? And how can you make it easy for them?

Recorded February 17, 2017 @ the offices of Animus Rex in New York City.

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Websites for Renegades; a conversation with David Schiffer

In the third episode of the Legal Marketing Studio’s four part mini-series on web design for law firms, David Schiffer of DLS Design describes his process for working with attorneys breaking away from large firms to form their own boutique firms. While we touch on his work with larger firms also, the conversation is focused on the unique needs of smaller firms in their launch phase.

As David mentions in the podcast, we’ve worked together. The most recent collaboration was for Smith Villazor, a boutique firm focused on white collar investigations and trials, regulatory enforcement matters, and high-stakes civil cases. David brought me in to shoot the attorney photographs; the cityscapes are stock images that David’s team customized with a unique color treatment. This site nicely illustrates much of our conversation.

Recorded January 5, 2017 @ the offices of DLS Design in New York City.

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Moving Law Firm Websites Towards Publishing Platforms Using Attorney Microsites, a conversation with Robert Algeri


The nature of the web is constantly changing, giving law firms significant opportunities to leverage their websites in new and innovative ways. In the second episode of a four part mini-series on web design for law firms, Robert Algeri of Great Jakes joins me to talk about his agency’s vision for law firms’ websites as publishing platforms and their use of Attorney Microsites as one means of achieving this. There are some terrific insights on the potential for law firms’ web presences.

Recorded January 9, 2017 @ the offices of Great Jakes in New York City.

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The Case for Beautiful Design in Law Firm Websites; a conversation with Janet Odgis

This conversation with Janet Odgis is the first of a four part mini-series on web design for law firms. Janet and I discuss the business case for beautiful design and the design process at her agency Odgis + Co. Janet’s cross industry experience gives her an expansive perspective on how to effectively communicate a firm’s story through its website. She sees a websites functionality inextricably linked to its form: good design leads to effective functionality.

Recorded January 10, 2017 @ the offices of Odgis + Co. in New York City.

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