Building a Personal Brand with Jasmine Sandler

A strong personal brand can help an attorney or executive to develop new business for his or her firm or company. Jasmine Sandler, keynote speaker, trainer, author and consultant in digital marketing and social selling for global organizations, joins me on the latest podcast to discuss her process for helping attorneys, executives and entrepreneurs build, grow and protect this kind of personal brand. Our conversation touches on the kinds of goals and initiatives served by building these kinds of personal brands, the interaction between this personal branding and firm branding, and the buy-in and commitment required to succeed.

Download Jasmine’s Personal Branding Checklist from her website (will open as a PDF).

Recorded June 15, 2017 at the offices of Jasmine Sandler.

Good Photography is Vital in Effective Legal Marketing with Michael N Meyer

Good photography echoes and amplifies your marketing messages while effectively boosting engagement with written content. In this episode, I encourage attorneys (and marketers working with attorneys) to expand their concept of how they can and should use photographs or other visual content in their marketing. It is no longer enough to have a mediocre attorney portrait; nor is it enough to have only one’s attorney portrait. At the very least that portrait should be built around the firm brand; ideally it will be built around the firm brand, support its marketing strategies and exist within a library of like images that can be repurposed across the full range of communications that an individual attorney or larger firm is making use of.

Additional Show Notes and Images

Simplifying Content for Effective UX with Alex Acker and Nathan Crandall

As a kind of bonus to last month’s web design series, Alex Acker and Nathan Crandall of Adventure House join me to discuss the importance of simplifying content in order to effectively engage a firm’s website users. The challenge of focusing the wide range of content available on most law firms’ websites is one that has come up often in my conversations with legal marketers. Alex and Nathan discuss in detail their approach to content from a user experience (UX) perspective. The bottom line is that a considered approach to a site’s UX can lead to increased engagement and, ultimately, new business.

Recorded February 3, 2017 @ the offices of Adventure House in New York City.

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Digital Tools and Human Relationships; a conversation with Todd Rengel

Digital marketing tools are increasingly sophisticated and ever expanding in capability, yet at the end of the day the goal of business development is to build and strengthen human relationships in the real world. In this fourth and final episode of the Legal Marketing Studio’s monthly mini-series on web design for law firms, Todd Rengel of Animus Rex takes us through the expanding potential of digital tools (specifically websites) over the past two decades while reminding us of the need to remain grounded in the underlying strategic goal of all business development business: cultivating human relationships. What do your customers want to see? How do they want to see it? And how can you make it easy for them?

Recorded February 17, 2017 @ the offices of Animus Rex in New York City.

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