Building a Personal Brand with Jasmine Sandler

A strong personal brand can help an attorney or executive to develop new business for his or her firm or company. Jasmine Sandler, keynote speaker, trainer, author and consultant in digital marketing and social selling for global organizations, joins me on the latest podcast to discuss her process for helping attorneys, executives and entrepreneurs build, grow and protect this kind of personal brand. Our conversation touches on the kinds of goals and initiatives served by building these kinds of personal brands, the interaction between this personal branding and firm branding, and the buy-in and commitment required to succeed.

Download Jasmine’s Personal Branding Checklist from her website (will open as a PDF).

Recorded June 15, 2017 at the offices of Jasmine Sandler.

Niche Celebrity Through Content – Michael Schein

Today’s social media and content platforms offer a valuable opportunity to build a targeted niche celebrity. The breadth of the internet means that even a narrow topic area presents a deep well of interested and engaged people. Michael Schein of Micro Fame Media joins me on this episode of the Legal Marketing Studio podcast to talk about using strategic niche content creation to build a kind of micro-fame within these audiences and extending one’s marketing reach and amplifying one’s influence.

Recorded May 17th, 2017 at Michiko Studios.

Purposeful Content Supporting Sales with Jason Myers

Jason Myers in the Flightpath offices after discussing content marketing as a sales strategy on the Legal Marketing Studio podcast. May 2017

Content requires purpose. Reframing content as part of the sales process helps it to drive lead intelligence gathering and ultimately generate more qualified leads. Jason Myers of Flightpath joins me on this episode of the Legal Marketing Studio to discuss why he frames content marketing in this way and walks us through his approach to content. Whether your firm is just starting to consider a content marketing campaign, pumping out content to no avail or driving significant business from content already, Jason’s insight will prove incredibly useful.

A sample of Flightpath’s white papers that Jason mentions in the podcast can be downloaded here: On Making the Case for Content Marketing.

Recorded May 17, 2017 at Flightpath’s Flatiron offices.

Websites for Renegades; a conversation with David Schiffer

In the third episode of the Legal Marketing Studio’s four part mini-series on web design for law firms, David Schiffer of DLS Design describes his process for working with attorneys breaking away from large firms to form their own boutique firms. While we touch on his work with larger firms also, the conversation is focused on the unique needs of smaller firms in their launch phase.

As David mentions in the podcast, we’ve worked together. The most recent collaboration was for Smith Villazor, a boutique firm focused on white collar investigations and trials, regulatory enforcement matters, and high-stakes civil cases. David brought me in to shoot the attorney photographs; the cityscapes are stock images that David’s team customized with a unique color treatment. This site nicely illustrates much of our conversation.

Recorded January 5, 2017 @ the offices of DLS Design in New York City.

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