Writing Well and Writing Effectively for Legal Marketing; a discussion with Edie Reinhardt

20160923_123437_er

At the heart of nearly all marketing materials are words. How well those words are written will determine how effectively they reach the intended audience. Edie Reinhardt and I sat down to discuss writing well, writing with purpose and writing to strategic effect. With a background in both the law and publishing, Edie has a unique perspective on how to tailor one’s writing for a particular audience in a consistent, personal voice and maintain that writing over the long time span required of content marketing. Whether you’re writing for a legal audience composed of other lawyers or seeking to reach potential clients who are not legal experts, you’ll find plenty of insight in this conversation.

Once you’ve had a listen, please remember to subscribe. Links to both our Soundcloud and iTunes feeds are in the menu on the left.

Recorded September 23, 2016 @ Michiko Studios.

Additional Links:

Edie’s company, RDT Content Marketing helps professional services firms use content strategically to distinguish their brand and build their business.

Discussing Video Strategies for Law Firms with Robert Weiss of MultiVision Digital

20160906_141442_r-weiss-web

Robert Weiss of MultiVision Digital discusses the ways in which video can support or even drive a firm’s marketing. Our conversation in this episode covers the strategy, distribution and content aspects of creating and using video well. Robert suggests ways that firms can maximize the impact of their videos and do so within a budget. The key takeaways are that now is the time to start using video and that firms should be developing a video strategy and broadcasting content regularly.

Recorded September 6, 2016 @ the MultiVision Digital studio.

Links to the resources discussed in this episode:


What Makes Up the Cost of a Video


The Video First Strategy


How to Leverage a Budget

Valeria Paik of TAG Online Talks About Web Hosting Considerations for Law Firms

20160824_125822_VP

Valeria Paik, the VP of Business Development at TAG Online, joins me on this episode of the Legal Marketing Studio to go over the ins and outs of website hosting for law firms. We discuss the importance of reliable, fast and secure web hosting in this age of interconnectedness where one’s website is the hub for social media feeds, rich content channels and back office systems. She gives a range of questions that law firms should be asking of their web host or of their design, marketing or branding agencies who are hiring the hosts.

Recorded August 24, 2016 @ the Picture More Business studio.

Links to the resources discussed in this episode:

TAG Online
WhoIs (via ICANN)
Website Speed Test (via Google)
Security Score Card

Marc Halpert of Connect2Collaborate Discusses LinkedIn for Attorneys

Marc Halpert of Connect2Collaborate in the Picture More Business studio after appearing as a guest on the Legal Marketing Studio podcast, April 2016.

Marc Halpert of Connect2Collaborate discusses how lawyers can get the most out of LinkedIn and how firms can support their attorneys’ use of the social media site. And, he walks the walk: you can see his LinkedIn profile here.

Recorded April 27, 2016 @ the Picture More Business studio.