Janet Falk Discusses Using PR as a Proactive Strategic Legal Tool

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PR professional Janet Falk, principal of Falk Communications and Research, discusses how law firms can use PR proactively to instigate key influencers to undertake actions that lead to positive outcomes for their clients. We discuss the multiplicity of “publics” that public relations can reach, the increasingly fragmented nature of these “publics” in the digital age, and examples of PR being used to reach particular groups in order to advance clients’ interests.

Recorded May 6, 2016 @ Michiko Studios.

Marc Halpert of Connect2Collaborate Discusses LinkedIn for Attorneys

Marc Halpert of Connect2Collaborate in the Picture More Business studio after appearing as a guest on the Legal Marketing Studio podcast, April 2016.

Marc Halpert of Connect2Collaborate discusses how lawyers can get the most out of LinkedIn and how firms can support their attorneys’ use of the social media site. And, he walks the walk: you can see his LinkedIn profile here.

Recorded April 27, 2016 @ the Picture More Business studio.