Social Good

Everyday Gestures Driving Positive Change with Tiffany Yarde

Tiffany Yarde joins me on the first episode of 2019 to discuss the every day gestures through which marketing professionals can push for positive change. Our conversation touches on team building, career development, and diversity and inclusion. Rather than look solely to grand programmatic or policy solutions, we explore the quotidian efforts that leaders and junior team members can employ to drive change in individuals’ careers while expanding diversity at their firms and throughout the industry.

Organizations mentioned in the podcast:

Recorded February 19, 2019 at the Legal Marketing Studio’s world headquarters.

Diversity as a Business Development Imperative with Paul D. Webb

Paul Webb in the Richards, Layton & Finger offices following an interview with Michael Meyer of the Legal Marketing Studio.

Paul D. Webb and I begin this episode with a general discussion of the relationship between marketing and business development from his perspective as Director of Marketing and Business Development at Richards Layton & Finger. We move on quickly to the heart of the conversation: a discussion of diversity in the legal industry. We touch on the need for advancing diversity not only among the ranks of attorneys (particularly leadership) but also among legal marketing teams. Our conversation touches on the business imperative of having a diverse firm, what it means to be a diverse firm and the processes and systems that will be needed to bring about diverse firms.

Recorded May 23, 2018 at the offices of Richards, Layton and Finger.

Interviews at the Legal Marketing Association Northeast Regional Conference #LMANE17

It’s been one week since the Legal Marketing Association Northeast Regional Conference in Philadelphia. The conference was centered on instigating, shaping, and directing the changes that are coming to legal marketing and the legal industry more broadly. I had the opportunity to sit down with a number of the presenters and attendees; below are the half dozen I recorded for the podcast.

Jeff Leitner, Founder of Greenhouse, The Center for Social Innovation, on changing social norms:

Jennifer Manton, CMO of Kramer Levin, on giving partners voice and gaining power in the process:

Terri Hartwell Easter, of T.H. Easter Consulting, on the visual and the authentic in diversity initiatives:

Bill Schroeder, principal at Clarity Group Consulting, on the process of building a brand strategy:

Michael Rynowecer, Founder of BTI Consulting, on basing marketing and business decisions on data:

Lauren Cohen, Director Strategic Marketing Lundy Law, on bringing consumer marketing to a plaintiff firm:

It was a great conference. Thanks to everyone who took the time to sit down with me.

Opportunity in the Moderate Income Demographic with The Court Square Law Project’s Naree Sinthusek and Jake Dore

Naree Sinthusek and Jake Dore of the Court Square Law Project discuss the Project’s mission of providing quality legal services for people who believe they can’t afford a lawyer and the market opportunity in that representation gap. We discuss the business and social justice aspects inherent in that mission and the difficulty of balancing those opposing forces. We discuss, as well, the educational aspects of the Project: encouraging the recognition within the legal community of the business opportunity (and social good) in serving this demographic and showing this moderate income demographic that legal representation is available and affordable.

Recorded February 26, 2017 at the offices of The Court Square Law Project.