Using Print; Balancing Marketing, Business Development and Business Process Improvement: a Conversation with Mark Messing

Mark Messing, the CMO of Duane Morris, kindly joined me on the Legal Marketing Studio’s last episode of 2016. What was originally intended to be a conversation focused on the way Duane Morris uses print publications within (and throughout) its marketing ended up covering quite a bit more ground. Mark generously shared his thoughts on the relationships between marketing, business development and business process; forging strong client relationships; building engaging pitch teams (and the need for them to rehearse!); the perception gap between a given marketing tool’s aesthetic value vs functional value; and where Mark sees the legal industry and legal marketing moving over the next few years. All in all, lots of really interesting insights in this fascinating podcast.

The print publications discussed in the episode can be seen on the firm’s website here.

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Recorded October 11, 2016 @ the offices of Duane Morris in Philadelphia.

Giving Clients the Data They Need to Make Business Decisions: a conversation with Duane Morris’s Michael Zullo

A constant theme in conversations with attorneys on the Legal Marketing Studio is the increasing need to be seen by clients as a partner who adds value to a client’s business. In this episode, Michael Zullo, a partner in Duane Morris’s Trial Practice Group, discusses the firm’s Dispute Navigation Analytics (DNA) tool. Our conversation centers on the added value the tool presents to Duane Morris’s clients, particularly in terms of the clarity it offers in their decision making process, while touching also on the marketing value it presents to the firm.

Once you’ve had a listen, please remember to subscribe. Links to both our Soundcloud and iTunes feeds are in the menu on the left.

Recorded October 11, 2016 @ the offices of Duane Morris in Philadelphia.

Attorney Nance Schick on Building an Integrative and Holistic Practice

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Nance Schick of The Law Studio of Nance Schick talks about how and why she has built her solo practice over the past 13 years on an integrative and holistic model. We discuss the business and branding cases for aligning one’s practice with clients’ needs and the importance of building long term client relationships.

Recorded May 5, 2016 @ Michiko Studios.

Arthur Levin of AGL Associates on Training Lawyers to Sell

Arthur Levin speaking as a guest on the Legal Marketing Studio, May 2016.

Arthur Levin of AGL Associates discusses training lawyers to sell, building the support structures within firms to empower attorneys in selling and managing firms with a business mindset. We touch on some of the non-sales business challenges facing firms as well and how those impact on marketing efforts.

Recorded May 17, 2016 @ Michiko Studios.