Adapting to the New LinkedIn Interface with Bruce Segall

In early 2017 LinkedIn began rolling out its new interface. The changes were met with a mix of delight, acceptance and gnashing of teeth. Regardless of how one feels about the changes, in what ways is it necessary to adapt one’s business development strategy on the platform? What will continue to work? What will get a lower response? And what new opportunities are there? Bruce Segall of Marketing Sense joins me on this episode to explore what the changes to LinkedIn’s interface portend for users and suggest about the direction the platform will move in the future.

Recorded March 21, 2017 @ the Shetler Studios in New York City.

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Selling to Law Firms: Tips for Vendors and Support Staff from Ann Heatherington

This episode isn’t just for legal marketing vendors; in-house marketers and event solo attorneys, too, will find value in Ann Heatherington’s tips. My conversation with Ann boils down to building strong relationships. Vendors need to build strong relationships with in-house support staff (marketing, business development and admin)and these in-house folks need to build strong relationships with their attorneys. Candid conversations can help all sides achieve their goals.

Recorded September 23, 2016 @ Michiko Studios.

Attorney Nance Schick on Building an Integrative and Holistic Practice

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Nance Schick of The Law Studio of Nance Schick talks about how and why she has built her solo practice over the past 13 years on an integrative and holistic model. We discuss the business and branding cases for aligning one’s practice with clients’ needs and the importance of building long term client relationships.

Recorded May 5, 2016 @ Michiko Studios.

Arthur Levin of AGL Associates on Training Lawyers to Sell

Arthur Levin speaking as a guest on the Legal Marketing Studio, May 2016.

Arthur Levin of AGL Associates discusses training lawyers to sell, building the support structures within firms to empower attorneys in selling and managing firms with a business mindset. We touch on some of the non-sales business challenges facing firms as well and how those impact on marketing efforts.

Recorded May 17, 2016 @ Michiko Studios.