Dana Heitz and Zara Watkins join host Michael Meyer to talk about Deliberate Solos, the monthly networking group they organize for solo attorneys and the professionals who assist them. They discuss how the group’s three pillars, networking node, business development incubator, and “pop-up law firm”, work together to support solo attorneys’ practices and overcome the challenges they face.
Networking is a crucial part of any business development toolkits. A graphic designer I met through my own networking told me about the Women’s Empowerment Networking Group founded and run by Janice Roven and Davida Perry, and I was struck by the founding story of the all women group. Janice and Davida generously offered to come on the show to discuss their reasons for starting the group, the value of being at its center, the logistical challenges and a bit about diversity.
Recorded May 26, 2017 in the offices of Schwartz Perry & Heller LLP.
One aspect of legal marketing that I have always found fascinating is the career shift that occurs when it becomes incumbent upon associates and new partners to begin selling their services and those of their firm in order to move their careers forward. Chris Seleski and M. Frank Francis join me to discus their experiences navigating this shift. We discuss the strategies they have employed, the firm resources they have taken advantage of and the role played by various bar associations to which they each belong. Experienced partners at small and mid-size firms will find this conversation useful as it hints at ways they can support and encourage their associates’ business development efforts.
Recorded May 24th, 2017 at the offices of Tolmage, Peskin, Harris, Falick.
A strong personal brand can help an attorney or executive to develop new business for his or her firm or company. Jasmine Sandler, keynote speaker, trainer, author and consultant in digital marketing and social selling for global organizations, joins me on the latest podcast to discuss her process for helping attorneys, executives and entrepreneurs build, grow and protect this kind of personal brand. Our conversation touches on the kinds of goals and initiatives served by building these kinds of personal brands, the interaction between this personal branding and firm branding, and the buy-in and commitment required to succeed.
Download Jasmine’s Personal Branding Checklist from her website (will open as a PDF).
Recorded June 15, 2017 at the offices of Jasmine Sandler.