Building a Personal Brand with Jasmine Sandler

A strong personal brand can help an attorney or executive to develop new business for his or her firm or company. Jasmine Sandler, keynote speaker, trainer, author and consultant in digital marketing and social selling for global organizations, joins me on the latest podcast to discuss her process for helping attorneys, executives and entrepreneurs build, grow and protect this kind of personal brand. Our conversation touches on the kinds of goals and initiatives served by building these kinds of personal brands, the interaction between this personal branding and firm branding, and the buy-in and commitment required to succeed.

Download Jasmine’s Personal Branding Checklist from her website (will open as a PDF).

Recorded June 15, 2017 at the offices of Jasmine Sandler.

Good Photography is Vital in Effective Legal Marketing with Michael N Meyer

Good photography echoes and amplifies your marketing messages while effectively boosting engagement with written content. In this episode, I encourage attorneys (and marketers working with attorneys) to expand their concept of how they can and should use photographs or other visual content in their marketing. It is no longer enough to have a mediocre attorney portrait; nor is it enough to have only one’s attorney portrait. At the very least that portrait should be built around the firm brand; ideally it will be built around the firm brand, support its marketing strategies and exist within a library of like images that can be repurposed across the full range of communications that an individual attorney or larger firm is making use of.

Additional Show Notes and Images

Moving Law Firm Websites Towards Publishing Platforms Using Attorney Microsites, a conversation with Robert Algeri


The nature of the web is constantly changing, giving law firms significant opportunities to leverage their websites in new and innovative ways. In the second episode of a four part mini-series on web design for law firms, Robert Algeri of Great Jakes joins me to talk about his agency’s vision for law firms’ websites as publishing platforms and their use of Attorney Microsites as one means of achieving this. There are some terrific insights on the potential for law firms’ web presences.

Recorded January 9, 2017 @ the offices of Great Jakes in New York City.

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Good Photography Boosts Legal Marketing; a discussion with David Lubarsky

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Photography is a powerful medium that fuels the web. I believe that there is so much potential for law firms to better use photography in amplifying their marketing messages that I invited one of my competitors, David Lubarsky, onto the podcast to discuss how firms can help us to conceive and create powerful images that integrate into their marketing materials and drive their business objectives. My conversation with David covers conceptualization, pre-production, post-production and, inevitably, our personal projects.

Recorded September 12, 2016 @ David Lubarsky’s studio.

Additional Links:

David’s In Transit
David’s From My Studio Window (Instagram)

My own personal work.