Purposeful Content Supporting Sales with Jason Myers

Jason Myers in the Flightpath offices after discussing content marketing as a sales strategy on the Legal Marketing Studio podcast. May 2017

Content requires purpose. Reframing content as part of the sales process helps it to drive lead intelligence gathering and ultimately generate more qualified leads. Jason Myers of Flightpath joins me on this episode of the Legal Marketing Studio to discuss why he frames content marketing in this way and walks us through his approach to content. Whether your firm is just starting to consider a content marketing campaign, pumping out content to no avail or driving significant business from content already, Jason’s insight will prove incredibly useful.

A sample of Flightpath’s white papers that Jason mentions in the podcast can be downloaded here: On Making the Case for Content Marketing.

Recorded May 17, 2017 at Flightpath’s Flatiron offices.

Good Photography is Vital in Effective Legal Marketing with Michael N Meyer

Good photography echoes and amplifies your marketing messages while effectively boosting engagement with written content. In this episode, I encourage attorneys (and marketers working with attorneys) to expand their concept of how they can and should use photographs or other visual content in their marketing. It is no longer enough to have a mediocre attorney portrait; nor is it enough to have only one’s attorney portrait. At the very least that portrait should be built around the firm brand; ideally it will be built around the firm brand, support its marketing strategies and exist within a library of like images that can be repurposed across the full range of communications that an individual attorney or larger firm is making use of.

Additional Show Notes and Images

Adapting to the New LinkedIn Interface with Bruce Segall

In early 2017 LinkedIn began rolling out its new interface. The changes were met with a mix of delight, acceptance and gnashing of teeth. Regardless of how one feels about the changes, in what ways is it necessary to adapt one’s business development strategy on the platform? What will continue to work? What will get a lower response? And what new opportunities are there? Bruce Segall of Marketing Sense joins me on this episode to explore what the changes to LinkedIn’s interface portend for users and suggest about the direction the platform will move in the future.

Recorded March 21, 2017 @ the Shetler Studios in New York City.

Please remember to subscribe. Links to our Soundcloud, iTunes and Google Play feeds are in the menu on the left.

Digital Tools and Human Relationships; a conversation with Todd Rengel

Digital marketing tools are increasingly sophisticated and ever expanding in capability, yet at the end of the day the goal of business development is to build and strengthen human relationships in the real world. In this fourth and final episode of the Legal Marketing Studio’s monthly mini-series on web design for law firms, Todd Rengel of Animus Rex takes us through the expanding potential of digital tools (specifically websites) over the past two decades while reminding us of the need to remain grounded in the underlying strategic goal of all business development business: cultivating human relationships. What do your customers want to see? How do they want to see it? And how can you make it easy for them?

Recorded February 17, 2017 @ the offices of Animus Rex in New York City.

Please remember to subscribe. Links to both our Soundcloud and iTunes feeds are in the menu on the left.