Writing Well and Writing Effectively for Legal Marketing; a discussion with Edie Reinhardt

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At the heart of nearly all marketing materials are words. How well those words are written will determine how effectively they reach the intended audience. Edie Reinhardt and I sat down to discuss writing well, writing with purpose and writing to strategic effect. With a background in both the law and publishing, Edie has a unique perspective on how to tailor one’s writing for a particular audience in a consistent, personal voice and maintain that writing over the long time span required of content marketing. Whether you’re writing for a legal audience composed of other lawyers or seeking to reach potential clients who are not legal experts, you’ll find plenty of insight in this conversation.

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Recorded September 23, 2016 @ Michiko Studios.

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Edie’s company, RDT Content Marketing helps professional services firms use content strategically to distinguish their brand and build their business.

Attorney Nance Schick on Building an Integrative and Holistic Practice

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Nance Schick of The Law Studio of Nance Schick talks about how and why she has built her solo practice over the past 13 years on an integrative and holistic model. We discuss the business and branding cases for aligning one’s practice with clients’ needs and the importance of building long term client relationships.

Recorded May 5, 2016 @ Michiko Studios.

Attorney Veronica Escobar on Using Cultural Understanding and Language Skills to Define One’s Unique Selling Proposition

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In a past episode, Arthur Levin suggested that attorneys identify affinity groups to which they belong in order to cultivate potential sources of business. Following that line of thought, elder law attorney Veronica Escobar discusses the way that she highlights her cultural heritage and bilingual abilities in branding her solo practice. We discuss the opportunities and risks in defining and marketing one’s practice through such a lens.

Recorded May 5, 2016 @ Michiko Studios.