Using Print; Balancing Marketing, Business Development and Business Process Improvement: a Conversation with Mark Messing

Mark Messing, the CMO of Duane Morris, kindly joined me on the Legal Marketing Studio’s last episode of 2016. What was originally intended to be a conversation focused on the way Duane Morris uses print publications within (and throughout) its marketing ended up covering quite a bit more ground. Mark generously shared his thoughts on the relationships between marketing, business development and business process; forging strong client relationships; building engaging pitch teams (and the need for them to rehearse!); the perception gap between a given marketing tool’s aesthetic value vs functional value; and where Mark sees the legal industry and legal marketing moving over the next few years. All in all, lots of really interesting insights in this fascinating podcast.

The print publications discussed in the episode can be seen on the firm’s website here.

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Recorded October 11, 2016 @ the offices of Duane Morris in Philadelphia.

Discussing Video Strategies for Law Firms with Robert Weiss of MultiVision Digital

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Robert Weiss of MultiVision Digital discusses the ways in which video can support or even drive a firm’s marketing. Our conversation in this episode covers the strategy, distribution and content aspects of creating and using video well. Robert suggests ways that firms can maximize the impact of their videos and do so within a budget. The key takeaways are that now is the time to start using video and that firms should be developing a video strategy and broadcasting content regularly.

Recorded September 6, 2016 @ the MultiVision Digital studio.

Links to the resources discussed in this episode:


What Makes Up the Cost of a Video


The Video First Strategy


How to Leverage a Budget

Janet Falk Discusses Using PR as a Proactive Strategic Legal Tool

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PR professional Janet Falk, principal of Falk Communications and Research, discusses how law firms can use PR proactively to instigate key influencers to undertake actions that lead to positive outcomes for their clients. We discuss the multiplicity of “publics” that public relations can reach, the increasingly fragmented nature of these “publics” in the digital age, and examples of PR being used to reach particular groups in order to advance clients’ interests.

Recorded May 6, 2016 @ Michiko Studios.