Attorney Veronica Escobar on Using Cultural Understanding and Language Skills to Define One’s Unique Selling Proposition

Veronica Escobar, attorney

In a past episode, Arthur Levin suggested that attorneys identify affinity groups to which they belong in order to cultivate potential sources of business. Following that line of thought, elder law attorney Veronica Escobar discusses the way that she highlights her cultural heritage and bilingual abilities in branding her solo practice. We discuss the opportunities and risks in defining and marketing one’s practice through such a lens.

Recorded May 5, 2016 @ Michiko Studios.

Hanan Kolko of Meyer, Suozzi, English & Klein, P.C. Talks About Launching the Firm’s Marijuana Practice

IMG_20160502_135359 Hanan Kolko BW web

Hanan Kolko of Meyer, Suozzi, English & Klein, P.C. talks about his experience of launching (with Barry Peek) a marijuana practice at the firm. We discuss the various branding and business aspects, from the sticky to the mundane, of starting such a practice.

Recorded May 2, 2016 @ the offices of Meyer, Suozzi, English & Klein.